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Is Your Monday CRM Starting to Hold Your Sales Process Back?

Monday CRM makes it easy to build sales workflows around boards, columns, automations, and connected records. But as your sales operation grows, those same structures can become harder to manage across pipelines, teams, reporting, and customer data. What started as a flexible CRM can turn into a collection of boards and disconnected processes.

Moving to HubSpot is more than a data transfer. It’s an opportunity to rethink your CRM around how your sales team works today and where it’s headed next. 

1
Board Sprawl

Board Sprawl

Your CRM Has Become a Maze of Boards

Contacts, deals, activities, and processes spread across multiple boards and views.

Impact: Teams spend more time finding data than acting on it.

2
Process Complexity

Complex Process

Simple processes become harder to manage.

Automations, status columns, connected boards, and manual updates create unnecessary workflow complexity.

Impact: Processes become harder to maintain and scale.

3
Reporting Friction (1)

Reporting Friction

Your revenue data lacks one clear view.

Customer and pipeline data across boards makes consistent reporting and attribution harder.

Impact: Teams struggle to connect pipeline, performance, and customer data.

What Our Clients Say

  • Transition of Power

    “ My team and I had gone to market to replace our existing CRM where we were given the opportunity to work with the Growtomation team. With any big transition, there are a lot of concerns and hesitation for change. The team were able to silence all those concerns and help us with our peaceful transition over to HubSpot. They are responsive and curious to help us in our niche marketplace for ABM and other outbound cadences for GTM and identifying TAM. Highly recommend! ”

    Services provided
    CRM Implementation, Account based marketing, Email Marketing, and Knowledge Base Development
    Barnett, J.
    Barnett, J.
  • Outstanding Support from Aashish & OneMetric Team

    “ We at Mechon International had an excellent experience working with OneMetric. Aashish supported us from start to finish, managing the migration, fixing form and tracking issues, and ensuring clean data setup. His communication was always clear, timely, and solution-focused. We truly appreciate his dedication and highly recommend OneMetric for any HubSpot implementation. ”

    Services provided
    Paid Advertising, Sales and Marketing Alignment, CRM Implementation, Social Media, and Email Marketing
    k T
    k, T.
  • Professional, great communicators, commercially minded and quick to deliver

    “ I have worked with a few HubSpot partners who promised the world and but delivered very little or when they delivered it took twice the amount of time originally agreed on. I found the team at Growtomation really easy to deal with. What I like best is the fact that there is no ticketing system for support. I can reach out to my dedicated project manager and move tasks priorities at will. I can upload tasks to our Growtomation dashboard and when urgent deadlines have come up the team at Growtomation has been quick, willing and able to help me deliver them. Growtomation conducts themselves professionally even when under pressure and are able to juggle multiple projects successfully with competing deadlines. The technical support they have provided on fully integrated marketing campaigns, platform integration and Salesforce CRM migration has been invaluable. ”

    Services provided
    Email Marketing, Full Inbound Marketing Services, Website Development, Account based marketing, Custom API Integrations, Sales Enablement, and Programmable Automation
    Barreto Tilman
    Barreto-Tilman, M.

Get a Monday CRM Migration Estimate

 Get a tailored migration estimate based on your data, workflows, integrations, and technical requirements. 

Your Monday CRM Has Grown. Your CRM Architecture Should Too.

Migrating to HubSpot shouldn't mean rebuilding your Monday CRM board by board. We map the way your teams actually work to a cleaner CRM architecture designed for connected data, scalable automation, and revenue-focused reporting. A Monday CRM migration isn't just about transferring records from one platform to another. It's about deciding what your current CRM needs to become in HubSpot.

OneMetric assesses your existing boards, fields, relationships, automations, and processes to determine what should be migrated, restructured, rebuilt, or retired - so your new HubSpot CRM is cleaner, more scalable, and built around the way your teams work today.

01 - Audit What You Have

Understand your Monday CRM before moving it.

We assess boards, items, columns, connected records, automations, activities, integrations, and data quality to understand what actually powers your sales process.

01 - Audit What You Have
02 - Redesign What Doesn't Scale

Turn board-based processes into a scalable CRM architecture.

We determine how your Monday structure should translate into HubSpot objects, properties, associations, pipelines, and lifecycle stages - without recreating unnecessary complexity.

02 - Redesign What Doesnt Scale
03 - Rebuild What Your Team Relies On

Bring critical business logic into HubSpot.

From lead routing and follow-ups to pipeline automation and notifications, we identify the Monday processes that matter and rebuild them using the right HubSpot workflows and automation.

03 - Rebuild What Your Team Relies On
04 - Retire What No Longer Serves You

Don't migrate yesterday's CRM problems into tomorrow's platform.

Duplicate data, obsolete fields, unused boards, redundant workflows, and legacy processes are assessed before they become part of your new HubSpot environment.

04 - Retire What No Longer Serves You

What Can We Migrate from Monday CRM to HubSpot?

Your Monday CRM can contain much more than core customer and deal records — from custom fields and connected boards to activities, files, automations, and historical data. We assess what should be migrated, transformed, rebuilt, or retired before anything moves.

CRM Records

Migrate leads, contacts, accounts, deals, owners, and relevant historical records into the appropriate HubSpot objects.

Custom Fields & Columns

Map Monday columns, statuses, dropdowns, dates, numbers, text fields, and other CRM data to the right HubSpot properties.

Relationships & Connected Boards

Recreate the customer and deal relationships that connect your Monday CRM data - using HubSpot associations where appropriate.

Activities & History

Assess and migrate relevant notes, tasks, calls, meetings, and supported historical data while preserving the context your teams need.

Automations & Business Logic

Identify the Monday automations that matter and rebuild their underlying logic using HubSpot workflows and automation.

Files & Attachments

Assess and migrate relevant files and attachments while maintaining their connection to the appropriate CRM records.

Monday CRM to HubSpot Data Mapping: Define What Moves Where

Before migration begins, we define how Monday CRM data should be translated into HubSpot - including properties, data types, relationships, ownership, and other structural dependencies.

Property Mapping

Map Monday columns and custom fields to the appropriate HubSpot properties.

Data-Type Mapping

Resolve differences in field types, formats, statuses, dropdowns, formulas, and calculated values.

Association Mapping

Define how connected boards, linked records, and relationships will be recreated in HubSpot.

Ownership Mapping

Map Monday users, teams, and record ownership to the appropriate HubSpot ownership structure.

Your Monday CRM Customizations Don't Disappear. They Get Re-engineered.

A highly customized Monday CRM setup needs more than a standard data migration. We assess your boards, columns, relationships, automations, and custom logic to determine what should be migrated, rebuilt, redesigned, or retired for HubSpot.

Your Monday CRM Doesn't Work in Isolation. Neither Should Your Migration.

Your Monday setup may connect with forms, sales tools, marketing platforms, communication apps, automation tools, and internal systems. We assess these dependencies before migration so your HubSpot environment doesn't go live with broken workflows or disconnected data.

Marketing & Lead Capture

Forms, lead sources, campaigns, and marketing platforms feeding leads and data into Monday. 

Sales & Engagement

Email, calling, calendars, prospecting, and sales engagement tools connected to your CRM.

Operations, Integrations & Automation 

Finance, ERP, internal systems, APIs, middleware, and automations that depend on CRM data. 

Where Monday CRM to HubSpot Migrations Get Complicated

A CRM migration goes beyond moving records. Boards, relationships, custom fields, automations, integrations, and reporting all need to work together in the new HubSpot environment.

Assumptions

Reality

We just need to move our Monday CRM data.
Data mapping is only the starting point. Boards, fields, relationships, owners, activities, and data quality all need to align with HubSpot's CRM architecture.
Our Monday boards can simply become HubSpot objects.
Not every board should become a HubSpot CRM object. We assess what each board actually represents and determine whether it should become a HubSpot object, pipeline, association, operational process, or be left behind.
Our Monday automations can be moved as-is.
Business logic needs to be re-engineered. Status changes, assignments, notifications, follow-ups, and other Monday automations may need to be rebuilt as HubSpot workflows.
Our connected boards will stay connected.
Relationships need to be deliberately mapped. Connected boards and linked records may become HubSpot associations, while subitems need to be evaluated based on their purpose and converted into the appropriate HubSpot structure.
Our integrations will continue working.
Your integrations need to be reassessed. APIs, webhooks, middleware, forms, and connected systems may need to be rebuilt, reconfigured, replaced, or retired.

Not Sure What Your Monday CRM Should Become in HubSpot?

Get a migration assessment covering your current CRM structure, data, customizations, integrations, and migration requirements.

From Monday CRM Boards to a Scalable HubSpot CRM Architecture

We don't recreate your Monday CRM board for board. We redesign its structure around how your revenue teams manage customers, sales, activities, automation, and reporting in HubSpot.

Monday CRM Structure
HubSpot CRM Structure
How We Transform It

Contacts Boards

Contacts

Centralize contact records with the right properties, ownership, lifecycle stages, and activity context.

Company / Account Boards

Companies

Organize company records and connect them with the contacts, deals, and activities they relate to.

Deals Boards

Deals & Pipelines

Structure opportunities around defined sales processes, owners, values, stages, and pipeline rules.

Columns & Fields

Properties

Convert relevant Monday fields into a cleaner HubSpot property framework without carrying unnecessary complexity forward.

Connected Boards

Associations

Recreate meaningful relationships between contacts, companies, deals, and other relevant CRM records.

Subitems

Purpose-Based HubSpot Structure

Determine whether subitems should become related records, activities, properties, or another HubSpot structure based on their purpose.

Automations

Workflows & Automation

Re-engineer critical business logic such as assignments, notifications, follow-ups, and process triggers.

Reports & Views

Reports & Dashboards

Rebuild priority reporting around the new HubSpot data model and the metrics your teams need to monitor.

Monday CRM Structure

Contacts Boards

HubSpot CRM Structure

Contacts

How We Transform It

Centralize contact records with the right properties, ownership, lifecycle stages, and activity context.

Monday CRM Structure

Company / Account Boards

HubSpot CRM Structure

Companies

How We Transform It

Organize company records and connect them with the contacts, deals, and activities they relate to.

Monday CRM Structure

Deals Boards

HubSpot CRM Structure

Deals & Pipelines

How We Transform It

Structure opportunities around defined sales processes, owners, values, stages, and pipeline rules.

Monday CRM Structure

Columns & Fields

HubSpot CRM Structure

Properties

How We Transform It

Convert relevant Monday fields into a cleaner HubSpot property framework without carrying unnecessary complexity forward.

Monday CRM Structure

Connected Boards

HubSpot CRM Structure

Associations

How We Transform It

Recreate meaningful relationships between contacts, companies, deals, and other relevant CRM records.

Monday CRM Structure

Subitems

HubSpot CRM Structure

Purpose-Based HubSpot Structure

How We Transform It

Determine whether subitems should become related records, activities, properties, or another HubSpot structure based on their purpose.

Monday CRM Structure

Automations

HubSpot CRM Structure

Workflows & Automation

How We Transform It

Re-engineer critical business logic such as assignments, notifications, follow-ups, and process triggers.

Monday CRM Structure

Reports & Views

HubSpot CRM Structure

Reports & Dashboards

How We Transform It

Rebuild priority reporting around the new HubSpot data model and the metrics your teams need to monitor.

The Monday CRM to HubSpot Migration Roadmap: Audit. Architect. Migrate. Validate. Launch.

A structured, phased approach to move your CRM from Monday to HubSpot - from understanding your current setup and designing the future state to migration, validation, and go-live.

01. Audit & Discovery

Understand your Monday CRM before anything moves.

CRM Audit - Review boards, records, columns, relationships, automations, and integrations.

Data Assessment - Identify duplicates, inconsistencies, dependencies, and data-quality issues.

Migration Scope - Define what moves, what gets rebuilt, what stays in Monday, and what can be retired.

02. Architecture & Preparation

Design the HubSpot environment and prepare your data for migration.

Data Mapping - Map Monday boards, columns, relationships, owners, and activities to HubSpot.

HubSpot Setup - Configure objects, properties, pipelines, associations, permissions, and workflows.

Clean & Pilot - Clean approved data and run a pilot migration to validate the architecture.

03. Migration & Validation

Move the approved data and make sure the new CRM works as expected.

Production Migration - Migrate approved records using the appropriate import, API, or integration approach.

Automation Rebuild - Recreate critical Monday business logic using HubSpot workflows.

Validation & Reconciliation - Check records, relationships, pipelines, workflows, reports, and integrations.

04. Launch & Transition

Move your team into a validated HubSpot environment with confidence.

Final Cutover - Complete the final migration and transition from Monday to HubSpot.

User Acceptance Testing - Validate key workflows and CRM processes with your team.

Enablement & Support - Document the new setup, support users, and resolve post-migration issues.

How We Validate Your Monday CRM to HubSpot Migration

Data Accuracy

Record counts, properties, owners, required fields and exceptions.

Relationships

Contacts, companies, deals, activities and associations.

Workflows & Pipelines

Stages, triggers, assignments, notifications and automation.

Reporting

Pipeline, conversion, lifecycle and revenue reporting.

Integrations

APIs, forms, webhooks, middleware and connected systems.

Your CRM Data Stays Protected Throughout the Migration

Your CRM contains customer, sales, and business-critical data. We build data protection and controlled access into every stage of the migration - from discovery and extraction to validation and go-live.

Before Migration 01

Secure access before data moves.
Set permissions, ownership, backups, and security requirements before extraction.

During Migration 02

Keep data transfers secure and controlled.
We use controlled processes and role-based access while data moves between systems.

During Testing 03

Validate data without disrupting your source CRM.
Test records, relationships, and workflows while keeping the source environment protected.

Before Go-Live 04

Verify data before your team switches over.
Reconcile migrated records, resolve exceptions, and confirm data integrity before go-live.

After Go-Live 05

Protect the transition after launch.
Monitor the new environment, address issues, and support a secure transition to HubSpot.

From Monday CRM Complexity to a CRM Your Teams Can Scale

Your CRM should make it easier to sell, report, and scale - not harder to manage. We transform the complexity built up in Monday CRM into a more connected, streamlined HubSpot environment that gives your teams clearer visibility, less manual work, and a stronger foundation for growth.

Monday CRM Today

vs
  • Teams Spend Time Piecing Together Customer Context - Information can be spread across boards, views, and connected records.
  • Sales Processes Depend on Manual Coordination - Handoffs, follow-ups, updates, and status changes can require ongoing team intervention.
  • Processes Become Harder to Maintain as Teams Grow - More requirements can mean more boards, fields, rules, and workarounds.
  • Pipeline Visibility Can Be Fragmented - Teams may need to work across different boards and views to understand sales performance.
  • Reporting Takes Work to Piece Together - Business insights can depend on multiple boards, views, and custom reports.
  • CRM Complexity Grows With the Business - The system can become increasingly difficult to manage as teams, processes, and requirements expand.

HubSpot After Migration

  • Get a Clearer View of Every Customer - Give teams easier access to the customer, company, deal, and engagement context they need to act.
  • Reduce Manual Sales Work - Automate repeatable actions so teams spend more time selling and less time maintaining the CRM.
  • Simplify How Teams Work - Build consistent processes that are easier for sales teams to follow, manage, and scale.
  • Improve Pipeline Visibility - Give sales leaders a clearer view of pipeline movement, ownership, conversion, and performance.
  • Make Better Decisions From Connected Data - Build reporting around the business metrics and revenue questions that matter.
  • Create a Foundation for Growth - Give your revenue teams a cleaner CRM environment that can evolve with the business.

Ready to Move from Monday CRM to HubSpot?

Book a free consultation with our migration engineers. We'll walk you through the exact approach for your Monday CRM→HubSpot migration.

Why OneMetric for Monday CRM to HubSpot Migration?

A successful CRM migration needs more than a data-transfer partner. You need a team that understands HubSpot architecture, CRM data, automation, integrations, and the revenue processes your new system needs to support.

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Frequently Asked Questions About MondayCRM to HubSpot Migration

Yes. Relevant CRM data, fields, relationships, activities, files, and business logic can be migrated based on your requirements.

Contacts, leads, accounts, deals, custom fields, activities, relationships, historical data, files, and other supported CRM data can be migrated.

Not always. Each board is assessed to determine whether it should become a HubSpot object, pipeline, association, operational process, or be retired.

Yes. Relevant columns, statuses, dropdowns, dates, numbers, formulas, and other fields can be mapped to HubSpot properties.

They are assessed individually. Relationships can be recreated using HubSpot associations, while automations and subitems are restructured based on their purpose.

Yes, where supported. APIs, webhooks, forms, middleware, and connected systems may need to be reconfigured, rebuilt, replaced, or retired.

It depends on your data volume, boards, relationships, automations, integrations, and CRM complexity. The timeline is defined during the discovery and audit phase.

Relatable? We should definitely talk.

All that we’ll cover when we speak:

  • How to measure and multiply the ROI of your HubSpot investment
  • How can you integrate systems to eliminate data silos and make HubSpot the Single source of truth for your GTM teams
  • Your current GTM motions and future roadmap
  • Challenges that you face with your HubSpot
  • What would "wins" look like for you
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