MarkOps for leaders who focus on winning leads, MQLs, SQLs… Marketing-Attributed Pipeline.

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A good^great MarkOps person should...

Build leakproof buyer journeys & Automating Them

Solve Data Intake

Solve for Attribution & bring clarity

Build efficient lead scoring

Solve for alignment with sales

Find hidden segments & insights

Yes, Be My MarkOps Team!

Build leakproof buyer journeys & Automating Them

Build leakproof buyer journeys

by leveraging data, workflows, and campaign management

Building a leakproof buyer journey is all about identifying where each lead stands in their journey—whether they're at the lead, MQL, or SQL stage – and delivering the right message, from the right channel at the right time.
This includes segmentation of your lead list, leveraging integrated email and SMS strategies for outreach and nurturing through communication based on their actions and interests.
This will ensure that your pipeline is always filled with relevant leads and keeps adding to the revenue and growing LTV without missing out on a single prospect.

Solve Data Intake

Solve Data intake

By making your CRM the single source of truth

Bringing in leads from all your demand generation sources and tools into your CRM is essential for maintaining a unified, comprehensive view of your pipeline.
By making your CRM the single source of truth, you can ensure that every lead/customer – in all your tools – is captured and tracked in one place.
You can do this by integrating your entire sales, marketing and other tech stack, to bring in data in a seamless manner. Data from all your inbound channels – forms, chatbots, social media interactions, and paid ads – and outbound efforts like email outreach, cold calling, LinkedIn prospecting, and direct mail – also help in making your bottom and top line strong.
This integration provides your team with a 360-degree view of each lead/customer's journey, offering full visibility from the moment they first engage with your brand to their progression through the revenue pipeline.

Solve for Attribution & bring clarity

Solve for attribution to understand which channel / GTM motion is adding true value.

By bringing clarity on channels & funnels that are scalable

Attributing deals, contacts, and revenue to specific channels—whether it's paid ads, marketing emails, organic search, or direct visits—allows for a data-driven understanding of what truly drives business growth.
Through Attribution Dashboards, you gain granular visibility into how each channel and campaign contributes to your bottom line. This visibility extends beyond just looking at final conversions; it tracks every critical touchpoint along the buyer's journey, from the very first interaction a contact has with your brand to the final deal closure.
By mapping these touchpoints, you can identify which channels generate the most value, uncover bottlenecks in the conversion process, and optimize future campaigns for maximum impact.

Build efficient lead scoring

By bringing clarity on ICP fit & ready leads

Scoring your leads effectively across various stages in the buyer journey starts with understanding your Ideal Customer Profile (ICP).
By assigning a Fit Score, you ensure each lead is evaluated based on how closely they match your ideal customer traits—like relevant job title, company size, and industry. Coupled with an Engagement Score, which tracks how they interact with your assets (emails, form submissions, website activity), you can prioritize leads that are both a strong fit and actively engaged.
To drive better conversions, these scores help you automatically route leads to the appropriate teams—whether it's marketing for further nurturing or sales for timely follow-up.

Solve for alignment with sales

By bringing clarity through attribution & scoring

Achieving sales and marketing alignment goes beyond simply sharing tools; it's about creating a unified workflow where both teams speak the same language and work toward the same goals.
By establishing common lifecycle stages, deal pipelines, and contact dashboards, you're ensuring that every handoff—from marketing to sales to post-sales—is seamless.
Scoring leads based on engagement and fit allows for easy handoff, while feedback loops keep both teams agile and responsive to changing customer needs.

Find hidden segments & insights

By bringing clarity on untapped opportunities

Uncovering hidden segments and insights within your CRM can significantly enhance your marketing and sales efforts.
By using HubSpot analytics, you can identify high-potential lead groups that share common behaviors or characteristics, which may not be immediately obvious. Tools like lead scoring, behavioral analysis, and engagement tracking help reveal patterns, allowing you to target these segments with tailored campaigns and personalized content.
This data-driven approach ensures smarter decisions, more effective outreach, and higher conversion rates, unlocking untapped growth opportunities for your business.

Here's a quick case study. :)

Our experience with OneMetric was great. They clearly understand HubSpot and all its capabilities and take the time to understand your business needs and goals. They specialise in B2B SaaS companies, which was why we hired them. They are very customer-focused, detail-oriented and extremely patient with busy and scatterbrained clients (like me!). Their audit, recommendations and implementation has been very beneficial to us and I hope to use their services again in the future.

Gabriela Torres-Soler

Head of Marketing

Relatable? We should definitely talk.

All that we’ll cover when we speak:

Identifying gaps in your marketing tech stack that are limiting your team's ability to execute and optimize campaigns
Set up attribution frameworks that provide clear visibility into campaign performance
Your current GTM motions and future roadmap
Problems that you face with your overall revenue stack
What would "wins" look like for you