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How CRM Integration increased conversions by 19.5% for this Office Space Rentals Company
The Client
The client, a company specializing in creating inspirational workplaces, operates across Europe. With a focus on providing extraordinary office spaces, their primary offering includes both small and large shared office solutions.
The Problem
The client faced challenges in engaging prospects with an effective user experience and streamlining their sales process. Key issues included:
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Problem Overview
- Their existing website failed to adequately showcase their capabilities and provide real-time, connected pricing information.
- The need for an engaging user experience for prospects inquiring about or booking office spaces was evident.
- The appointment booking process was cumbersome, causing delays and extra effort for the sales team.
The Solution
Key actions and solutions implemented included:
Dynamic Website Modules:
Designing four dynamic website modules, compatible with multiple languages, to showcase real-time information effectively.
Custom Development
We custom developed a solution for the client and used HubDB to provide up-to-date pricing information.
Interactive Tool Creation:
Building an interactive tool on HubSpot, enabling visitors to select preferences and receive detailed product cards with pricing.
Multi-Location Data Display:
Implementing the tool to display real-time data for 31 locations.
Impact and Outcomes
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The solutions delivered significant improvements, evident in:
Enhanced User Experience:
Prospects now enjoy a seamless experience in finding and booking office spaces.
Increased Sales Efficiency:
The sales process was streamlined, reducing time to meeting booked by 14% and effort for the team.
Improved Decision-Making Process:
With immediate access to pricing, prospects can make quicker decisions, shortening the sales cycle – increasing conversions by 19.5%.
Real-Time Data Access:
The integration provided up-to-date pricing information across multiple locations, improving accuracy and trust in the information provided.
Relatable? We should definitely talk.
All that we’ll cover when we speak:
- Opportunities to increase the ROI of your HubSpot investment
- Your current GTM motions and future roadmap
- Challenges that you face with your overall revenue stack
- Missed revenue opportunities due to gaps in your funnel
- What would "wins" look like for you?

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