Case Study: Increasing Conversions by 19.5% with HubSpot Integration

 The client, a company specializing in creating inspirational workplaces, operates across Europe. With a focus on providing extraordinary office spaces, their primary offering includes both small and large shared office solutions.

• Their existing website failed to adequately showcase their capabilities and provide real-time, connected pricing information.
• The need for an engaging user experience for prospects inquiring about or booking office spaces was evident.
• The appointment booking process was cumbersome, causing delays and extra effort for the sales team.

 

Key actions and solutions implemented included:

Dynamic Website Modules:

Designing four dynamic website modules, compatible with multiple languages, to showcase real-time information effectively.

Custom Development

We custom developed a solution for the client and used HubDB to provide up-to-date pricing information.

Interactive Tool Creation:

Building an interactive tool on HubSpot, enabling visitors to select preferences and receive detailed product cards with pricing.

Multi-Location Data Display: 

Implementing the tool to display real-time data for 31 locations.

The solutions delivered significant improvements, evident in:

Enhanced User Experience:  

Prospects now enjoy a seamless experience in finding and booking office spaces.

Increased Sales Efficiency:

The sales process was streamlined, reducing time to meeting booked by 14% and effort for the team.

Improved Decision-Making Process: 

With immediate access to pricing, prospects can make quicker decisions, shortening the sales cycle – increasing conversions by 19.5%.

Real-Time Data Access:  

The integration provided up-to-date pricing information across multiple locations, improving accuracy and trust in the information provided.