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Implement AI in HubSpot in just 30 days -> Download the Playbook now | With Exclusive access to AI Readiness Audit and Breeze Credit Calculator

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Salesforce Marketing Cloud is built to transform how you market but only if it’s set up to match how you grow.

A goodgreat Marketing Cloud implementation should be...

Building buyer journeys that never leak
Unifying Data from All Demand Channels
Making Attribution Clear and Connected
Building an effective lead scoring framework
Aligning Marketing and Sales for Growth
Powerful reporting that uncovers hidden segments and insights
Yes, this is what I need!
Building buyer journeys that never leak

Unifying Data, Journeys, and Automation

  • Building a leakproof buyer journey starts with knowing exactly where each lead is - whether they’re a lead, MQL, or SQL and engaging them with the right message, through the right channel, at the right moment.
  • This includes segmentation of your lead list, leveraging integrated email and SMS strategies for outreach and nurturing through communication based on their actions and interests.
  • This ensures your pipeline stays full of qualified leads, driving consistent revenue growth and higher LTV without letting a single opportunity slip through.
Leveraging data
Unifying Data from All Demand Channels

Aligning Data, Teams, and Systems Around One Source of Truth

  • Bringing leads from all your demand generation channels into your CRM is key to maintaining a unified, accurate view of your pipeline.
  • By turning your CRM into the single source of truth, you ensure every lead and customer across all tools is captured and tracked in one place.
  • You can achieve this by integrating your entire sales, marketing, and tech stack to enable seamless data flow. When information from inbound channels like forms, chatbots, social media, and paid ads, along with outbound efforts such as email outreach, cold calling, LinkedIn prospecting, and direct mail, comes together in one place, it strengthens both your top line and bottom line.
  • This integration provides your team with a 360-degree view of each lead/customer's journey, offering full visibility from the moment they first engage with your brand to their progression through the revenue pipeline.
Solving Data intake
Making Attribution Clear and Connected

Clarity on What Channels and Funnels Actually Scale

  • Attributing deals, contacts, and revenue to specific channels such as paid ads, email campaigns, and organic search provides a data-driven view of what truly drives business growth.
  • Through Attribution Dashboards, you gain detailed visibility into how each channel and campaign contributes to your top line. This visibility goes beyond final conversions by tracking every critical touchpoint along the buyer’s journey, from the first interaction with an account to the final deal closure.
  • Mapping these touchpoints helps identify which channels drive the most value, reveal bottlenecks in the conversion process, and optimize future campaigns for greater impact.
Clarity Driven Attribution
Building an effective lead scoring framework

Pinpointing ICP Fit and Conversion-Ready Leads

  • Effective lead scoring depends on first defining and understanding your Ideal Customer Profile across the entire buyer journey.
  • By assigning a Fit Score, each lead is evaluated based on how closely they match your ideal customer traits such as job title, company size, and industry. When combined with an Engagement Score that tracks interactions like email opens, form submissions, and website activity, it becomes easy to prioritize leads that are both a strong fit and actively engaged.
  • To drive stronger conversions, these scores automatically route leads to the right teams, sending those that need nurturing to marketing and those ready to close to sales for timely follow-up.
Building efficient
Aligning Marketing and Sales for Growth

Bringing Clarity b/w Marketing & Sales.

  • Achieving alignment between sales and marketing goes beyond sharing tools. It’s about building unified workflows where both teams operate with the same visibility, language, and goals.
  • Establishing shared lifecycle stages, pipelines, and dashboards ensures smooth handoffs across marketing, sales, and post-sales teams.
  • Scoring leads based on engagement and fit allows for easy handoff, while feedback loops keep both teams agile and responsive to changing customer needs.
Solving for alignment with sales
Powerful reporting that uncovers hidden segments and insights

Uncovering and Prioritizing Untapped Opportunities

  • Revealing untapped segments and insights within your CRM empowers marketing and sales teams to target smarter and convert faster.
  • With Salesforce Marketing Cloud analytics, you can uncover high-potential lead groups that share similar behaviors or traits that may not be immediately visible. Features like lead scoring, behavioral insights, and engagement tracking reveal patterns that help you target these segments with personalized campaigns and relevant content.
  • By leveraging data-driven insights, you enable smarter marketing decisions, optimize engagement strategies, and uncover new revenue opportunities across the funnel.
Bring clarity

We’ve been in it long enough, to know that a goodgreat Marketing Cloud implementation requires a thoughtful process to deliver solutions that your marketing teams love.

Discover your demand generation model, audience & marketing goals
Discover your demand generation model, audience & marketing goals

Your marketing engine should be built for scale. We start by understanding your demand gen motion, audience segments, and growth objectives—so every campaign and workflow drives measurable impact.
Get to know your marketing team, processes & KPIs
Get to know your marketing team, processes & KPIs

Marketing isn’t just about leads; it’s about pipeline. We analyze how your team works, what’s measured, and where the gaps are—so we can align processes with revenue goals, not just vanity metrics.
Audit current state - marketing workflows, lead scoring & buyer journeys
Audit current state - marketing workflows, lead scoring & buyer journeys

From lead nurture to MQL handoff, we audit your marketing workflows, automation, and lead scoring setup. The goal? To eliminate friction, improve conversion rates, and make sure no good lead slips through the cracks.
Blueprint current & target state using Miro
Blueprint current & target state using Miro

We visually map out your existing marketing ops structure alongside the ideal future state—so you get a clear game plan on how to optimize lead qualification, automation, and conversion paths.
Start planning implementation, change management & adoption
Start planning implementation, change management & adoption

New workflows, lead scoring models, and automation are only effective if they’re adopted. We lay the foundation for smooth implementation, ensuring your team is trained, aligned, and ready to execute.
Future state of your Marketing workflows & automation
Future state of your Marketing workflows & automation

Marketing should run like a well-oiled machine. We design automation workflows that streamline lead nurturing, email sequences, and campaign execution—so your team spends less time on manual work and more time driving results.
Future state of your Lead Scoring & MQL qualification
Future state of your Lead Scoring & MQL qualification

Not all leads are created equal. We refine your lead scoring model to prioritize high-intent prospects, ensuring your MQLs are sales-ready and conversions don’t get stuck in the pipeline.
Future state of your Attribution, Reporting & Analytics
Future state of your Attribution, Reporting & Analytics

Gut feeling isn’t a strategy. We build a reporting framework that gives you clear attribution, real-time performance insights, and the ability to prove marketing ROI—without drowning in data.
Marketing Hub readiness for your team & demand gen strategy
Marketing Hub readiness for your team & demand gen strategy

Tech alone won’t drive revenue. We ensure your marketing team is fully equipped to leverage HubSpot—aligning your demand gen strategy, team workflows, and execution plan for maximum impact.
Module-based implementation & deployment
Module-based implementation & deployment

Deploy revenue technology solutions strategically to ensure seamless integration and minimal disruption to business operations.
Implement, Test. Deploy, Communicate
Implement, Test. Deploy, Communicate

Create high-impact marketing assets, including landing pages, blog posts, and email campaigns, while turning strategic sales plans into fully optimized revenue-generation systems.
Managing scope creep, the agile way
Managing scope creep, the agile way

Implement a comprehensive revenue tech stack to monitor sales and marketing activities effectively, fostering ongoing communication to gather actionable insights and optimize performance.
Assure alignment with stakeholders continuously
Assure alignment with stakeholders continuously

Thoroughly test workflows, automation processes, and reporting systems to guarantee peak performance and reliability.
Guided Module/Process-based Training
Guided Module/Process-based Training

Equip your sales, marketing, and service teams with in-depth training on HubSpot’s features and advanced capabilities to maximize efficiency and adoption.
Solid documentation for better adoption
Solid documentation for better adoption

Create user-friendly guides, playbooks, and SOPs tailored to your processes, making it easy for everyone to understand and use the system. With detailed resources at their fingertips, your teams will confidently navigate HubSpot, boosting efficiency and accelerating your path to success.
Go-live, happily!
Go-live, happily!

Streamline internal workflows to boost team productivity and foster effective cross-functional collaboration.
Monthly RevOps support plan activation
Monthly RevOps support plan activation

Ensure long-term success with ongoing RevOps support, covering system and process optimizations for your evolving business needs along with strategic enhancements to keep your HubSpot running at peak efficiency.
Weekly insights on process performance
Weekly insights on process performance

Receive in-depth performance reports and data-driven insights on your workflows, automations, and revenue processes, helping you identify areas for improvement and ensure alignment with business goals.
Monthly GTM strategy activation (on-request)
Monthly GTM strategy activation (on-request)

Leverage expert-driven Go-To-Market strategies tailored to your business needs, ensuring seamless execution of campaigns, lead nurturing, and revenue acceleration initiatives.

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Here's a quick case study :)

Julie Taylor

As a solo marketer, I needed a team that could not only set up the technical side of things but also help me think strategically—OneMetric delivered on all fronts. They completely revamped our HubSpot CRM and marketing automation, making it possible for me to work more efficiently and focus on the bigger picture. Their guidance in shifting towards an ABM strategy has been invaluable, allowing us to tailor our marketing more effectively. From creating a sleek newsletter design to building out insightful reporting, they’re always thinking ahead. If you’re looking for a dedicated, hardworking team to level up your marketing efforts, OneMetric is your go-to!

Julie Taylor

Head of Marketing

Confidencial
Check Out The Case Study
Health Tech

Relatable? We should definitely talk.

All that we’ll cover when we speak:

  • Your current GTM motions and future roadmap
  • Problems that you face with your overall revenue stack
  • What would "wins" look like for you
Book your Meeting

Check out Case Studies, Playbooks & more!

Explore how OneMetric is helping GTM teams globally optimize their RevOps ecosystem and scale their sales & marketing efforts.

  • klaviyo

    $150k

    generated in sales

    In under 10 weeks by implementing a data-driven strategy leveraging Klaviyo, boosting Retention and Engagement.

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  • C&C Consulting

    30%

    Increased call connections

    Through Tailored Sales Processes and advanced tech integration, driving greater efficiency and impactful results.

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  • Nurturing Existing Database of Records and Initiating Marketing Hub Implementation

    Nurturing Existing Database of Records and Initiating Marketing Hub Implementation

    Achieved 24% month-over-month growth in marketing-qualified leads by leveraging a 440K database through Marketing Hub implementation.

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  • Quill & Arrows

    $80,000

    saved in 6 months

    While achieving 24% month-over-month growth in marketing-qualified leads and leveraging a 440K Database through Marketing Hub Implementation.

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  • HubSpot-Salesforce Synergy in Action

    HubSpot-Salesforce Synergy in Action

    Enhanced operations by integrating HubSpot and Salesforce, streamlining lead management and boosting sales productivity.

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  • Travel Tech Company

    40%

    Increase in Revenue achieved

    By leveraging Salesforce Marketing Cloud for an adventure cruise company leading to enhanced customer engagement.

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  • D2C Lifestyle Brand

    66%

    of Total Revenue generated

    Through Email Campaigns only in just one quarter by integrating WooCommerce with Klaviyo for an oil diffuser brand.

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  • Real Estate Firm

    22%

    Compounded monthly growth

    In no. of qualified leads for a leading investment fund by optimizing demand generation strategies.

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Here at OneMetric. , every ingredient, form , and formation is obsessively researched by our-in-house team of real estate professionals

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