If your positioning isn’t driving pipeline, is it even positioning?

At OneMetric our positioning experts will convert market insights into clear messaging that helps you win in crowded markets

Speak to a Positioning Expert

In today’s world, you need traditional^modern Positioning Strategy.

One-Size-Fits-All Approach

One-Size-Fits-All Approach
Long Complex Documents
Feature-First Messaging
Feature-Level Competitor Analysis
Positioning Validated Only By Internal Team
Siloed Positioning Process
One-Time Positioning Exercise

Tailored Positioning Strategy

Tailored Positioning Strategy
Clear Actionable Documented Approach
Value-First Messaging
In-Depth Competitive Differentiation
Positioning Validated with Target Audience
Collaborative Cross-Functional Approach
Ongoing Iterative Partnership

Speak to a positioning expert

You need to stand out - whether against giants or in crowded markets. Here’s how we help:

Deep Market Understanding

We dive deep into your story, brand perception, market dynamics, and audience behaviours to craft a positioning that truly connects with your ideal customers.

Value Proposition Development

Turn your strengths into clear, compelling value propositions. We craft precise positioning that defines your target audience, solves their problems, and sets you apart.

Strategic Competitive Analysis

We analyze your competitive landscape to uncover unique advantages and differentiation opportunities, helping you stand out in your market.

Audience Validation

Validate your positioning with real customers, not just internal teams. We ensure your messaging resonates, solving real pain points and boosting conversions.

Implementation Framework

Get a clear, actionable roadmap to implement your positioning across all channels, with tailored messaging for each stage of the buyer journey.

Continuous Refinement

Positioning evolves. We continuously refine your messaging to keep it relevant as your market, product, and customer needs change.

Here's how we pull it off month-on-month...

Market Research & ICP building
(Month 1)

We begin with in-depth research into your target market and ICP. This lays the groundwork for highly targeted, personalized outreach.

Market Analysis - Understanding industry dynamics, pain points, and buying triggers

Competitor Intelligence - Analyzing the competitive landscape to differentiate messaging

ICP Refinement - Pinpoint your highest-value segments & personas

Messaging & Positioning Strategy
(Month 2)

The findings are carefully synthesized into a clear strategic plan—positioning statements, value propositions, and a category narrative—to guide all marketing efforts.

Messaging Framework - Craft value propositions and brand narrative.

Positioning Statement - Articulate how you stand out in the market.

Internal Alignment - Ensure all stakeholders agree on the strategic direction.

Campaign Activation & Testing
(Month 3)

Targeted cold email and PPC campaigns go live to test multiple messaging angles and collect real-world feedback on value propositions.

Cold Email Setup - Segment lists based on ICP and test multiple email sequences.

PPC Campaigns - Run LinkedIn/Google Ads with varied ad copy to validate messaging angles.

Performance Tracking - Monitor open rates, CTRs, and conversions to gauge effectiveness.

Continuous Learning & Adapting
(Month 4 >> Ongoing)

This is when we analyze campaign performance data to continuously refine messaging, finalize positioning, and align teams for consistent, effective go-to-market success.

A/B Testing & Optimization - Refine messaging, offers, and targeting based on performance data.

Positioning Iteration - Update your core messaging frameworks to reflect learnings.

Scale & continuously optimise - Roll out winning campaigns, finalize positioning, and document for ongoing use.