WordPress to HubSpot CMS Migration

Managing plugins, updates, and security shouldn’t slow marketing down. We move WordPress sites to HubSpot CMS, simplifying operations while keeping design, content, and search visibility intact.

Talk to a Migration Expert

No Shortcuts. Just a Proven WordPress to HubSpot CMS Migration Process

This isn't a quick export. We break down the migration in clear phases

Step 1: Discovery & Scoping

Step 2: Mapping & Architecture Design

Step 3: Build Sandbox & Pilot Migration

Step 4: Production Migration Execution

Step 5: Verifying the Migration

Step 6: Training, Support & Transition

Get a Free Migration Assessment

Step 1: Discovery & Scoping

Understand your existing CMS landscape.

Review themes, templates, and custom page structures
Identify plugin-driven functionality and dependencies
Audit forms, tracking scripts, and third-party tools
Assess SEO performance, rankings, and indexed URLs
Define what should be retained, replaced, or improved

Step 2: Mapping & Architecture Design

Replace plugin-heavy setups with native CMS components

Translate native CMS themes into HubSpot templates and modules
Redesign layouts to reduce reliance on custom code
Define global sections for navigation and shared elements
Plan a clean URL structure and redirect strategy
Align CMS structure with future content needs

Step 3: Build Sandbox & Pilot Migration

Validate the approach before full-scale migration

Set up a HubSpot CMS sandbox or staging environment
Build core templates and commonly used modules
Migrate a sample set of pages and blog posts
Test content editing, SEO metadata, and internal links
Lock migration patterns before production work

Step 4: Production Migration Execution

Rebuild the site without WordPress overhead

Recreate page layouts using HubSpot CMS modules
Migrate blog content, pages, and media assets
Rebuild forms and lead capture flows natively
Implement analytics, consent, and tracking scripts
Run continuous QA throughout execution

Step 5: Verifying the Migration

Ensure stability, search parity, and performance

Verify content accuracy and layout consistency
Validate SEO elements and redirect coverage
Test forms, notifications, and CRM routing
Check responsiveness across devices
Optimize speed and page performance

Step 6: Training, Support & Transition

Hand over a site that’s easy to manage

Train teams to publish and update content confidently
Document templates, modules, and workflows
Set roles, permissions, and governance standards
Provide post-launch support and monitoring
Decommission WordPress hosting and plugins

Full-Stack WordPress to HubSpot CMS Migration

Moving to HubSpot is the easy part. Doing it without losing your SEO, your data, or your mind - that's where we come in. We've done this enough times to know where migrations go wrong and how to make sure yours doesn't.

Our Frequently Asked Questions

What is WordPress to HubSpot CMS migration?

WordPress to HubSpot CMS migration is the process of moving website content, templates, and functionality from a WordPress environment to HubSpot’s fully managed CMS while restructuring the site to integrate natively with HubSpot CRM, automation, and attribution systems.

Why do companies switch from WordPress to HubSpot CMS?

Companies switch when plugin dependency, security risks, and disconnected CRM workflows limit growth. HubSpot CMS provides built-in automation, structured content systems, and direct CRM integration without requiring multiple third-party tools.

Does HubSpot CMS replace WordPress plugins?

Yes. Most WordPress plugins—forms, popups, analytics connectors, automation tools—are replaced by HubSpot’s native features. Instead of stacking plugins, functionality is rebuilt directly within the CMS and CRM ecosystem.

Will migrating from WordPress affect my SEO rankings?

SEO rankings can be preserved if URL mapping, metadata migration, schema validation, and redirect strategies are implemented correctly. A structured migration prevents traffic loss and protects existing domain authority.

How long does a WordPress to HubSpot migration take?

Migration timelines typically range from 6 to 10 weeks, depending on template complexity, plugin dependencies, and content volume. Enterprise sites with custom code require deeper architectural planning.

Can HubSpot CMS handle custom WordPress themes?

Yes. Custom WordPress themes are rebuilt as modular HubSpot themes using flexible templates and reusable components. This often improves governance and editing control while maintaining design integrity.

Is HubSpot CMS more secure than WordPress?

HubSpot CMS is fully managed and hosted, eliminating risks tied to plugin vulnerabilities, manual updates, and hosting misconfigurations common in WordPress environments.

What happens to WordPress blog content during migration?

Blog posts, categories, tags, authors, and metadata are migrated into HubSpot’s blog system. Structured migration ensures existing rankings, internal linking, and schema are retained.

Can I integrate HubSpot CRM with WordPress instead of migrating?

Yes, but integration via plugins often limits data depth and lifecycle tracking. Migrating to HubSpot CMS allows behavioral signals, forms, and content engagement to connect natively to CRM properties and scoring.

Is WordPress to HubSpot migration worth it for B2B companies?

For B2B companies relying on CRM visibility, automation, and attribution, migration often improves operational efficiency and revenue tracking by consolidating marketing infrastructure into one connected system.

Here's a quick case study :)

As a solo marketer, I needed a team that could not only set up the technical side of things but also help me think strategically—OneMetric delivered on all fronts. They completely revamped our HubSpot CRM and marketing automation, making it possible for me to work more efficiently and focus on the bigger picture. Their guidance in shifting towards an ABM strategy has been invaluable, allowing us to tailor our marketing more effectively. From creating a sleek newsletter design to building out insightful reporting, they’re always thinking ahead. If you’re looking for a dedicated, hardworking team to level up your marketing efforts, OneMetric is your go-to!