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A Structured Approach to Your Looker Studio and HubSpot Integration
This isn’t a plug-and-play connector. We break the integration into clear phases. No assumptions, no shortcuts, and no hidden gaps.
Understand business goals, system dependencies, and what success looks like.
- Stakeholder interviews across Sales, Marketing, Service, Ops, IT
- Audit [Your Platform] and HubSpot configurations, API availability, scopes, and event models
- Identify use cases: sync, trigger, enrich, embed (examples: Gmail to HubSpot logging, ChatGPT actions, order updates, ticket routing)
- Define system of record per entity and field (HubSpot vs [Your Platform])
- Capture compliance and security needs: PII handling, data residency, access control
- Prioritize “must integrate” vs “optional” flows
- Finalize scope, constraints, and success criteria
Blueprint how data and workflows move across tools.
- Map entities and properties: contacts, users, messages, tickets, orders, products, events
- One-way vs bi-directional rules, update precedence, and conflict handling
- Lifecycle and status mapping: lead and deal stages, ticket states, subscription states, order states
- Workflow alignment: assignment, SLAs, notifications, approvals, AI prompts and actions
- Activity design: what gets written to the HubSpot timeline (emails, chats, calls, notes, events)
- Validation rules and data quality guardrails
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Create a reliable, scalable integration foundation.
- Choose approach: native app, marketplace connector, iPaaS, or custom API
- Authentication and permissions: OAuth scopes, key management, least privilege
- Real-time vs batch sync: webhooks, polling schedules, throughput planning
- Reliability: idempotency, retries, exponential backoff, dead-letter queues
- Observability: logs, metrics, alerting, runbooks, error triage
- Rate-limit strategy and pagination
- Solution diagrams and sequence maps reviewed with stakeholders
Prove the integration safely before scale.
- Configure sandbox or test tenants in Your Platform and HubSpot
- Connect middleware or custom services with sample secrets and scopes
- Pilot a golden dataset and key flows:
- Example: Gmail email → HubSpot contact timeline, ticket creation, AI draft response in ChatGPT
- Example: Shopify order → HubSpot deal update and customer lifecycle change
- Validate mappings, timelines, and automations
- Run failure scenarios and recovery tests
- Capture pilot feedback and finalize go-live checklist
Launch with confidence and minimal disruption.
- Stage rollout by object, team, or region
- Activate sync for priority entities and events
- Validate counts, values, and associations against acceptance criteria
- UAT with business owners; confirm reporting and attribution
- Monitor health dashboards, error queues, and latency
- Document rollback and hotfix procedures
Drive adoption and keep the integration healthy.
- Role-based training and quickstart guides for admins and end users
- Playbooks for common tasks and troubleshooting
- Monitoring dashboards for sync health and data quality
- Governance for changes: new fields, new apps, new prompts
- Quarterly optimization to expand use cases and reduce manual work
What Does Integration Deliver?
Integration surfaces Looker Studio visualizations and cross-source metrics inside HubSpot so teams can analyze CRM and external data side-by-side.
Looker Studio ↔ HubSpot Reporting Integration
Our Frequently Asked Questions
Looker Studio renders visuals using connectors; HubSpot embeds those visuals or pulls rendered metrics via secure links—source data remains with connectors and is not stored externally by the integration.
Expect 1–3 hours depending on the number of reports and embed locations.
Yes. Specific reports, pages, or charts can be embedded as needed.
No. Looker Studio visualizes source data; any two-way data updates must be configured at the source connectors themselves.
Yes. Looker Studio connector refresh schedules determine how fresh embedded visuals appear in HubSpot.
Yes. If you wish to persist rendered metric values in HubSpot properties, the integration can create those fields.
Yes. Many Looker Studio embedded charts retain interactive capabilities depending on embed settings.
Pricing is based on number of embeds, reports, and connector complexity.
Yes. Composite and comparative metrics made in Looker Studio can be surfaced through embeds or persisted fields.
Yes. Support includes embed maintenance, mapping, and refresh troubleshooting.
Here's a quick case study :)
As a solo marketer, I needed a team that could not only set up the technical side of things but also help me think strategically—OneMetric delivered on all fronts. They completely revamped our HubSpot CRM and marketing automation, making it possible for me to work more efficiently and focus on the bigger picture. Their guidance in shifting towards an ABM strategy has been invaluable, allowing us to tailor our marketing more effectively. From creating a sleek newsletter design to building out insightful reporting, they’re always thinking ahead. If you’re looking for a dedicated, hardworking team to level up your marketing efforts, OneMetric is your go-to!
Julie Taylor
Head of Marketing
Relatable? We should definitely talk.
All that we’ll cover when we speak:
- Opportunities to increase the ROI of your HubSpot investment
- Your current GTM motions and future roadmap
- Challenges that you face with your overall revenue stack
- Missed revenue opportunities due to gaps in your funnel
- What would "wins" look like for you?
