Integrating Brevo with HubSpot

We bring Brevo and HubSpot together so your email flows, transactional messages, and audience automation data sync reliably and in real time.

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A Structured Approach to Your Brevo and HubSpot Integration

This isn’t a plug-and-play connector. We break the integration into clear phases. No assumptions, no shortcuts, and no hidden gaps.

Phase 1: Discovery & Alignment

Phase 2: Data & Process Mapping

Phase 3: Architecture & Design

Phase 4: Sandbox Build & Pilot

Phase 5: Production Rollout & Validation

Phase 6: Training, Support & Optimization

Yes, I Want This!

Phase 1: Discovery & Alignment

Understand business goals, system dependencies, and what success looks like.

Stakeholder interviews across Sales, Marketing, Service, Ops, IT
Audit [Your Platform] and HubSpot configurations, API availability, scopes, and event models
Identify use cases: sync, trigger, enrich, embed (examples: Gmail to HubSpot logging, ChatGPT actions, order updates, ticket routing)
Define system of record per entity and field (HubSpot vs [Your Platform])
Capture compliance and security needs: PII handling, data residency, access control
Prioritize “must integrate” vs “optional” flows
Finalize scope, constraints, and success criteria

Phase 2: Data & Process Mapping

Blueprint how data and workflows move across tools.

Map entities and properties: contacts, users, messages, tickets, orders, products, events
One-way vs bi-directional rules, update precedence, and conflict handling
Lifecycle and status mapping: lead and deal stages, ticket states, subscription states, order states
Workflow alignment: assignment, SLAs, notifications, approvals, AI prompts and actions
Activity design: what gets written to the HubSpot timeline (emails, chats, calls, notes, events)
Validation rules and data quality guardrails

Phase 3: Architecture & Design

Create a reliable, scalable integration foundation.

Choose approach: native app, marketplace connector, iPaaS, or custom API
Authentication and permissions: OAuth scopes, key management, least privilege
Real-time vs batch sync: webhooks, polling schedules, throughput planning
Reliability: idempotency, retries, exponential backoff, dead-letter queues
Observability: logs, metrics, alerting, runbooks, error triage
Rate-limit strategy and pagination
Solution diagrams and sequence maps reviewed with stakeholders

Phase 4: Sandbox Build & Pilot

Prove the integration safely before scale.

Configure sandbox or test tenants in Your Platform and HubSpot
Connect middleware or custom services with sample secrets and scopes
Pilot a golden dataset and key flows:
- Example: Gmail email → HubSpot contact timeline, ticket creation, AI draft response in ChatGPT
- Example: Shopify order → HubSpot deal update and customer lifecycle change
Validate mappings, timelines, and automations
Run failure scenarios and recovery tests
Capture pilot feedback and finalize go-live checklist

Phase 5: Production Rollout & Validation

Launch with confidence and minimal disruption.

Stage rollout by object, team, or region
Activate sync for priority entities and events
Validate counts, values, and associations against acceptance criteria
UAT with business owners; confirm reporting and attribution
Monitor health dashboards, error queues, and latency
Document rollback and hotfix procedures

Phase 6: Training, Support & Optimization

Drive adoption and keep the integration healthy.

Role-based training and quickstart guides for admins and end users
Playbooks for common tasks and troubleshooting
Monitoring dashboards for sync health and data quality
Governance for changes: new fields, new apps, new prompts
Quarterly optimization to expand use cases and reduce manual work

What Does Integration Deliver?

Integration moves Brevo audience data, transactional events, and engagement metrics into HubSpot. When Brevo and HubSpot sync continuously, you gain accurate contact enrichment, event-driven automations, and centralized reporting for marketing and commerce.

Complete Marketing & Transactional Integration: Brevo ↔ HubSpot

Complete Integration Success: Audience, automation, and transactional data sync cleanly between Brevo and HubSpot

Our Frequently Asked Questions

How does the Brevo and HubSpot integration sync data without storing it externally?

The integration uses secure, direct API connections between Brevo and HubSpot. Data moves in real time through encrypted channels and is not persisted on third-party servers beyond temporary schema inspection for mapping.

How long does a Brevo–HubSpot integration take to set up?

Most integrations take 1–3 hours. Complex setups with large transactional logs or many automation rules may require 4–6 hours. Syncing operates while teams continue working.

Can I choose which audiences or transactional events sync between Brevo and HubSpot?

Yes. You can sync entire audiences or filter by lists, segments, event types, tags, or custom attributes to keep HubSpot focused and performant.

Does the integration support bi-directional syncing?

Yes. You can enable one-way or two-way syncing for contacts, lists, tags, and selected event data. Each object gets its own sync rules so you control the system of record.

Will tags, automation relations, and event histories remain intact?

Yes. The integration preserves list memberships, tag associations, automation links, and event histories so segmentation and journeys continue to work as expected.

Can new fields be auto-created in either Brevo or HubSpot if they’re missing?

Yes. The integration can auto-create matching fields in Brevo or HubSpot to ensure mappings are complete and to avoid sync failures from missing attributes.

Does the integration sync automation workflows or journeys between Brevo and HubSpot?

No. Automation logic does not transfer between platforms. However, all required audience and event data can sync so you can recreate or enhance automations inside HubSpot without data gaps.

How is pricing typically calculated for Brevo–HubSpot integrations?

Pricing is typically based on audience size, volume of transactional events, number of synced objects, sync frequency, and whether custom mappings or complex event processing are required.

Can the integration sync transactional metrics, campaign engagement, and activity logs?

Yes. Sends, deliveries, opens, clicks, bounces, transactional events, and activity logs can be synced into HubSpot. You can choose which activity types to include to keep reporting focused.

Is post-integration support available?

Yes. Ongoing support is offered for monitoring sync health, updating mappings, troubleshooting API issues, and helping teams optimize use of Brevo and HubSpot together.

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