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Challenges

Deriv, a global online trading platform, was evaluating CRM options including Salesforce, MoEngage, and CleverTap.

  • With millions of events per day and complex multi-channel communication (WhatsApp, SMS, email, push, calls), they needed a solution that could handle scale.
  • Their teams across Sales, Marketing, Product, and InfoSec each had different requirements, and multiple objections.
  • They required deep integrations with CDPs, mobile apps, and web platforms, along with scalable architecture.

HubSpot Over Salesforce, MoEngage & CleverTap

This is where Fares, the HubSpot AE from EMEA, looped us in. We stepped in as a strategic partner to understand Deriv’s ecosystem and drive alignment across functions, reframing the CRM conversation into a full platform strategy.

Things shifted from the very first call. The customer got clearer on what they wanted. We showed how HubSpot could do all of it. And suddenly, the conversation wasn’t about a tool. It was about building a platform for clarity, efficiency & growth.

This resulted in a $36000 MRR HubSpot subscription from a possible $8000-9000 MRR deal!

Key Factors That Led Deriv to Choose HubSpot

Requirement: Custom CRM Architecture and Demo for Easy Visualization

Solution: OneMetric built a tailored CRM blueprint and customised demo for Deriv’s future-state needs across Sales, Marketing, and Ops… rooted in their event-driven data model.

Requirement: Hands-On Sales Engineering and Stakeholder Buy-In

Solution: 40+ calls later, OneMetric had fielded queries and objections from Sales, Marketing, Product, and InfoSec, building trust and delivering answers.

Requirement: Shift from Tool Evaluation to Platform Thinking

Solution: OneMetric reframed the decision from choosing a CRM to choosing a long-term go-to-market infrastructure that scales with the business.

Requirement: Unified Platform for Global Multi-Channel Communication

Solution: HubSpot’s API-first architecture enabled seamless integration across WhatsApp, mobile, and web, with scalable workflows.

Results & Impact

  • Deal value grew from $10K → $36K ARR
  • Deriv adopted the entire HubSpot Suite in addition to the committed 120+ Sales seats
  • Shifted from piecemeal CRM to full Sales, Marketing, and Ops adoption
  • Built the foundation for future expansion across regions and functions

Why Deriv Chose HubSpot with OneMetric’s Sales Support

Strategic Partnership

We weren’t just another vendor. We became an extension of the HubSpot team during a complex sales cycle. We invested time and technical depth to win trust.

Technical Expertise

We showcased a deep understanding of HubSpot’s full-stack capabilities across mobile, API, and custom architecture use cases.

Deal Acceleration

OneMetric didn’t just support the sale. We made it happen!

The impact of our consultative, architecture-first approach was evident throughout the process and echoed by the HubSpot AE involved in the deal:

Relatable? We should definitely talk.

All that we’ll cover when we speak:

  • Opportunities to increase the ROI of your HubSpot investment
  • Your current GTM motions and future roadmap
  • Challenges that you face with your overall revenue stack
  • Missed revenue opportunities due to gaps in your funnel
  • What would "wins" look like for you?
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