We build the GTM infrastructure for your B2B eCommerce business.

Your company was built on the ERP. It's excellent at products, stock and invoices, but it was never meant to manage relationships. The CRM became a contact list and marketing automation a newsletter tool.

Your revenue still depends on dealer loyalty, account expansion and the rep who knows when a customer is about to reorder. That knowledge lives in people's heads and inboxes. We put customer relationships on the same footing as your operations, so digital transformation finally has something to stand on.

You launched a direct portal to grow. Your best distributors noticed it targeting their accounts at sharper prices. They don't complain; they quietly give more shelf space to a competitor.

By the time it surfaces as a contract renegotiation, the trust is gone. We set the rules of engagement and attribution that let both channels grow.

Marketing nurtures whoever filled in the form. The decision is made by procurement, operations and finance, who have never heard from you.

Deals don't die; they stall at “with procurement” in the forecast every quarter. We map and engage the whole buying group, account by account.

Negotiated price lists live in the ERP. The storefront shows the wrong tier, so reps patch it with manual discounts. No single order looks wrong.

At quarter close gross margin misses and nobody can name the accounts responsible. We make contract pricing the single source of truth across every channel.

The buyer clicks submit and the order waits on a credit check, a re-keyed entry and an approval in someone's inbox. Meanwhile the customer calls for an update.

It looks like an operations problem, but it's a cash-flow problem. We turn quote-to-cash into one flow with rules, not chasers.

Sales keeps closing with an account that's already over its limit, because the CRM can't see the ERP's credit position. Commissions get paid on orders that come back as returns.

Finance finds out at write-off. We put credit, terms and commission logic where every team can see it.

When you sell through distributors, the end customer is someone else's relationship. Accounts rarely leave in one go: they shrink orders, skip a replenishment cycle, then move their volume.

Your only signal is a distributor's numbers dipping a quarter later. We give you visibility of the accounts behind your channel and the signals that come before churn, while the customer is still yours to keep.

The board asks which channel drove growth. Marketing, sales and finance each bring a different number.

So the digital budget becomes the easiest line to cut. We build the shared revenue definitions leadership can defend.

Procurement teams are starting to use AI agents to shortlist suppliers. If your catalogue, pricing and availability can't be read by a machine, you don't lose the deal.

You're never considered. We make your commerce data agent-ready.