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No Shortcuts. Just a Proven Wix to HubSpot CMS Migration
This isn't a quick export. We break down the migration in clear phases
Understand your existing CMS landscape.
- Review themes, templates, and custom page structures
- Identify plugin-driven functionality and dependencies
- Audit forms, tracking scripts, and third-party tools
- Assess SEO performance, rankings, and indexed URLs
- Define what should be retained, replaced, or improved
Replace plugin-heavy setups with native CMS components
- Translate native CMS themes into HubSpot templates and modules
- Redesign layouts to reduce reliance on custom code
- Define global sections for navigation and shared elements
- Plan a clean URL structure and redirect strategy
- Align CMS structure with future content needs
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Validate the approach before full-scale migration
- Set up a HubSpot CMS sandbox or staging environment
- Build core templates and commonly used modules
- Migrate a sample set of pages and blog posts
- Test content editing, SEO metadata, and internal links
- Lock migration patterns before production work
Rebuild the site without WordPress overhead
- Recreate page layouts using HubSpot CMS modules
- Migrate blog content, pages, and media assets
- Rebuild forms and lead capture flows natively
- Implement analytics, consent, and tracking scripts
- Run continuous QA throughout execution
Ensure stability, search parity, and performance
- Verify content accuracy and layout consistency
- Validate SEO elements and redirect coverage
- Test forms, notifications, and CRM routing
- Check responsiveness across devices
- Optimize speed and page performance
Hand over a site that’s easy to manage
- Train teams to publish and update content confidently
- Document templates, modules, and workflows
- Set roles, permissions, and governance standards
- Provide post-launch support and monitoring
- Decommission WordPress hosting and plugins
Full-Stack Wix to HubSpot CMS Migration
We rebuild your Wix site inside HubSpot CMS with structured templates, governed modules, and CRM-native tracking. Layouts become scalable systems. Forms connect directly to automation. Content is organized for long-term growth not page-by-page maintenance.
Our Frequently Asked Questions
The cost to migrate Wix to HubSpot CMS typically ranges between $6,000 and $18,000 depending on the number of pages, blog content, multilingual setup, and CRM integrations required. Simple brochure websites cost less, while B2B growth sites require deeper structural rebuilding.
A Wix to HubSpot CMS migration generally takes 3 to 8 weeks. Smaller sites can be rebuilt quickly, while complex websites with large content libraries, gated content, or automation workflows require phased development and testing.
No, SEO rankings can be preserved when 301 redirects, metadata migration, and structured URL mapping are properly implemented. A correctly executed Wix to HubSpot migration maintains search visibility and often improves technical SEO structure.
Companies migrate from Wix to HubSpot CMS to gain scalability, structured content systems, and deeper marketing automation capabilities. HubSpot CMS supports growing B2B teams that require lifecycle visibility and revenue attribution tracking.
Yes, HubSpot CMS is generally better than Wix for B2B marketing because it connects website activity directly to CRM data, lead scoring, and automation workflows. Wix focuses primarily on visual site building, while HubSpot CMS is built for revenue-driven marketing teams.
Yes, Wix blog posts, categories, tags, and media files can be migrated to HubSpot CMS. Content is rebuilt using scalable templates that improve SEO structure, performance, and long-term governance.
Yes, Wix forms are rebuilt using native HubSpot forms during migration. Third-party integrations are either replaced with HubSpot-native tools or reconnected through APIs to ensure deeper CRM visibility and automation alignment.
Yes, many businesses use Wix to HubSpot migration as an opportunity to redesign their website. Instead of replicating legacy layouts, we rebuild structured, reusable templates in HubSpot CMS that allow faster experimentation and improved conversion tracking.
Yes, Wix to HubSpot migration can be completed with minimal downtime. The new HubSpot CMS site is built in staging and launched only after DNS cutover, ensuring uninterrupted traffic and lead capture.
Common risks include improper redirect planning, metadata loss, broken form integrations, and incomplete CRM tracking setup. These risks are mitigated through structured audits, staging validation, and detailed quality assurance before go-live.
Here's a quick case study :)
As a solo marketer, I needed a team that could not only set up the technical side of things but also help me think strategically—OneMetric delivered on all fronts. They completely revamped our HubSpot CRM and marketing automation, making it possible for me to work more efficiently and focus on the bigger picture. Their guidance in shifting towards an ABM strategy has been invaluable, allowing us to tailor our marketing more effectively. From creating a sleek newsletter design to building out insightful reporting, they’re always thinking ahead. If you’re looking for a dedicated, hardworking team to level up your marketing efforts, OneMetric is your go-to!
Julie Taylor
Head of Marketing
Relatable? We should definitely talk.
All that we’ll cover when we speak:
- Opportunities to increase the ROI of your HubSpot investment
- Your current GTM motions and future roadmap
- Challenges that you face with your overall revenue stack
- Missed revenue opportunities due to gaps in your funnel
- What would "wins" look like for you?
