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Why Migrate from Wix to HubSpot?

Wix makes it easy to launch a website, but growing B2B teams often need more control over content, SEO, lead capture, and the systems behind their website. HubSpot brings your website, CRM, and marketing operations together in one connected platform-so your website can do more than publish content.

Move Beyond Wix App Dependencies

Reduce reliance on separate Wix apps for forms, lead capture, marketing, and other website functionality. Build more of your marketing stack directly into HubSpot or connect the tools you already use.

Take Control of Your Website Structure

Move from Wix's template and platform constraints to a flexible CMS architecture built around your content, campaigns, and marketing workflows.

Turn Website Visits Into CRM Data

Connect website interactions directly with HubSpot CRM so your team can understand visitor activity, capture leads, and build more informed follow-up journeys.

Build SEO Into Your Growth Engine

Get greater control over your website's SEO structure, content, redirects, metadata, and other optimization workflows as your site grows.

Break Free from Wix Constraints

Give marketers the ability to launch pages, update content, create campaigns, and optimize conversion paths without making every change dependent on development resources.

What We Migrate from Wix to HubSpot

A Wix migration involves more than moving page content. We map your existing website, content, and functionality and rebuild them within a flexible HubSpot CMS architecture.

Website Pages & Content

Service pages, landing pages, case studies, resources, team pages, product pages, and other website content are migrated and structured for HubSpot.

Wix Blog & Content Structure

We migrate blog posts, categories, tags, authors, and media while mapping them to a scalable HubSpot content structure.

Design & Templates

Wix layouts are rebuilt as responsive HubSpot templates, reusable sections, global modules, and editable components.

Forms & Lead Capture

We recreate forms and lead capture experiences in HubSpot and connect them with CRM records, workflows, and marketing automation.

Apps, Integrations & Tracking

We audit Wix apps, third-party integrations, analytics, tracking scripts, and other functionality, then reconnect, rebuild, or replace them as needed.

Common Wix to HubSpot Migration Challenges - And How We Solve Them

Migrating from Wix isn't just about moving pages. The biggest challenges come from rebuilding Wix-specific functionality, mapping content correctly, and preserving the SEO and marketing systems already connected to your website.

Wix Apps & Third-Party Dependencies

Challenge

Wix websites often rely on apps and third-party tools for forms, bookings, analytics, pop-ups, chat, and other functionality.

Our approach

We audit your Wix apps and integrations and determine whether each should be recreated natively in HubSpot, replaced, or reconnected through an integration.

Rebuilding Wix Templates & Layouts

Challenge

Wix templates and page elements don't transfer directly into HubSpot CMS.

Our approach

We rebuild your existing layouts using HubSpot themes, templates, custom modules, and reusable sections-giving your marketing team more control without compromising the design.

Migrating Blog & Structured Content

Challenge

Wix blog content, categories, tags, authors, and media need to be mapped into a new HubSpot content structure.

Our approach

We map your existing content model to HubSpot's blog and structured content architecture while preserving important relationships and content organization.

Protecting Existing SEO

Challenge

Changes to URLs, metadata, internal links, and site structure can affect organic visibility during migration.

Our approach

We create a URL and redirect map, preserve key metadata, validate internal links, and perform SEO checks before and after launch.

Reconnecting Forms & Lead Data

Challenge

Wix forms and lead capture workflows may depend on external tools or disconnected systems.

Our approach

We rebuild forms in HubSpot and connect submissions directly to CRM records, workflows, lifecycle stages, and marketing automation.

Migrate from Wix to HubSpot Without Losing SEO

Your Wix website has already built valuable organic visibility. We migrate it to HubSpot while protecting the SEO foundation behind it.

SEO is considered from the initial audit through launch-not treated as a post-migration fix.

The goal: Move your website to HubSpot without unnecessarily changing the search signals you've already built.

 

SEO Protection at Every Stage

301 Redirects & URL Mapping

Map existing Wix URLs to their new HubSpot destinations and implement redirects where URLs change.

Metadata & Canonicals

Preserve important titles, meta descriptions, canonical URLs, and social metadata.

Internal Linking

Identify broken, outdated, and orphaned links before the new site goes live.

Technical SEO

Validate sitemap, robots directives, crawlability, and indexation.

Schema Markup

Review and recreate relevant structured data for the new HubSpot site.

Pre-Launch SEO QA

Compare the existing and new environments to identify potential SEO gaps before launch.

See How Businesses Build Better with OneMetric

From HubSpot website development to digital experiences, explore how we help businesses create high-performing websites and drive growth.

Wix vs. HubSpot CMS: What Changes After Migration?

The goal isn't to recreate Wix inside HubSpot. It's to keep what works while building a more scalable system around your marketing and revenue needs.

wix-logo-100x100

Wix

vs
  • Visual website builder
  • App-dependent functionality
  • Separate CRM/marketing tools
  • Basic lead capture
  • Limited B2B personalization
  • Website analytics across separate tools
  • Template-dependent structure
hubspot logo

HubSpot CMS

  • Modular CMS architecture
  • Native + connected HubSpot functionality
  • CRM-connected website
  • Forms + CRM + automation
  • CRM-driven personalization
  • Website + CRM + marketing data
  • Flexible templates and modules

Our Wix to HubSpot Migration Process

A structured migration keeps your content, functionality, SEO, and HubSpot architecture aligned from planning through launch.

01

Discovery & Website Audit

We audit your Wix website, content structure, templates, apps, integrations, forms, analytics, and SEO requirements.

02

Mapping & CMS Architecture

We map your content, URLs, SEO elements, functionality, and Wix structures to the new HubSpot CMS architecture.

03

HubSpot CMS Build

We rebuild your website using HubSpot templates, custom modules, reusable sections, global elements, and responsive layouts.

04

Content & Functionality Migration

We migrate approved content, blog data, assets, forms, tracking, and relevant integrations into the new HubSpot structure.

05

QA & Launch

We test layouts, forms, links, redirects, metadata, analytics, tracking, responsiveness, and CMS functionality before launch.

06

Training & Post-Launch Support

We help your team transition to HubSpot and provide post-launch validation, monitoring, and support.

Wix to HubSpot Migration for Growing B2B Teams

Move beyond a website that simply publishes content. HubSpot gives your marketing team the tools to manage the website, capture and nurture leads, and connect every interaction to your CRM.

Marketing-Led Website Management

Give your team more control over pages, content, campaigns, and updates without relying on developers for every change.

CRM-Connected Experiences

Connect website activity with HubSpot CRM to create more relevant experiences and understand how visitors engage with your business.

Built for Lead Generation

Turn your website into a stronger conversion channel with HubSpot forms, CTAs, landing pages, and lead capture.

Marketing Automation

Connect website interactions to workflows, lead nurturing, lifecycle stages, and follow-up.

Scalable Website Infrastructure

Build a flexible HubSpot CMS foundation that can support new pages, campaigns, content, and marketing initiatives as your business grows.

 

Why Choose OneMetric for Wix to HubSpot Migration?

We don't treat migration as a page-by-page copy exercise. We combine strategy, CMS architecture, development, content migration, SEO, QA, launch, and post-launch support into one process.

SEO-First

Your existing search foundation is considered from discovery through launch.

Built for Marketers

Your HubSpot CMS is structured around reusable components that make everyday website management easier.

End-to-End Ownership

One team manages the migration from initial audit and architecture through launch and post-launch support.

Frequently Asked Questions

The cost depends on your website size, number of pages, blog content, templates, integrations, custom functionality, and migration requirements. We review your existing Wix website and provide a migration scope based on its complexity.

The timeline depends on the size and complexity of your website. Content volume, templates, integrations, custom functionality, and SEO requirements all affect the migration timeline.

A properly planned migration can protect your existing SEO foundation. URL mapping, 301 redirects, metadata, internal linking, canonicalization, structured data, and technical SEO validation are important to minimizing migration-related SEO risks.

Yes. Wix blog posts, categories, tags, authors, and media can be migrated into an appropriate HubSpot content structure.

Yes. We rebuild your existing layouts and design patterns using HubSpot templates, modules, reusable sections, and responsive structures.

We audit the apps and integrations used on your Wix website and determine whether each should be migrated, replaced with HubSpot functionality, or reconnected through an integration or API.

Yes. Migration can be combined with a redesign or information architecture update. We recommend separating essential migration requirements from optional redesign changes so functionality and SEO can be properly validated.

Yes. Wix forms can be rebuilt using HubSpot Forms and connected to CRM records, workflows, notifications, and marketing automation.

The new HubSpot website can be developed and tested before launch, allowing the production cutover to be carefully planned and minimizing disruption during the transition.

What Our Clients Say

  • Bringing Tata Communications’ Digital Vision to Life

    “ The OneMetric CMS team took complete ownership of building the new Tata Communications website and played a key role in bringing our digital vision to life. Led by founders Nishant Gupta and Jatin Chhabra, the team demonstrated strong technical expertise, ownership, creativity, and a true can-do attitude throughout the project. OneMetric felt like a true extension of our team, and we’re grateful for their commitment in making this launch a success. ”

    Services provided
    Website Development
    Raunaq bathija
    Raunaq bathija

  • Excellent Website Migration Experience

    “ We had an excellent experience with the website migration. The entire process went remarkably smoothly, which is a true testament to the team's expertise and organization. Himshikha in particular stood out. She was consistently responsive, delivered on time, and handled every question with professionalism and care. No matter what came up, she had a solution ready. That kind of reliable, proactive support made a real difference throughout the project. Overall, outstanding work from Himshikha and the whole team. We wouldn't hesitate to work with them again. ”

    Services provided
    Website Development, Website Migration, and Search Engine Optimization
    Wendy
    Wendy

  • Exceptional Partners Who Go Above and Beyond the Scope

    “ I couldn’t be happier with how our new website turned out. Gaurav Mishra and his CMS team were incredibly professional and maintained a high level of responsiveness throughout both the website development and the migration process. What really stood out was their flexibility and technical expertise. During the final stages, they pivoted at the last minute to handle our full resource migration—a complex task that wasn't originally in the workload. They managed the transition perfectly, ensuring nothing was lost and everything was organized correctly within HubSpot. They delivered everything on schedule and set up the back end so it’s incredibly easy for our team to manage. If you are looking for a development partner that can handle a high-stakes migration while delivering a beautiful, functional site, I cannot recommend them enough! ”

    Services provided
    Website Development and Website Migration
    Justine Duncan
    Justine Duncan

  • HubSpot experts. Just hire them. You won't regret it

    “ OneMetric team are true professionals and HubSpot experts. Some special callouts are to Riya Sachdeva for her deep understanding of our marketplace, guardrails and copywriting. Also we need to mention Harshit Gupta our account manager and our newest team member Aditi for her valuable contributions and deep understanding of Western Markets. They took our business at DocsOfCannabis.com from an old WordPress import to a modern HubSpot website with staging, appropriate industry-specific guardrails, and into content creation and social distribution. They were on time, on budget, professional, and a joy to work with. You can take a look at our website and see their work. We can highly recommend them for the services we received. ”

    Services provided
    Website Development, Search Engine Optimization, CRM Implementation, Social Media, Website Design, Branding, and Content Creation
    C. Erick Kaufman, MD
    C. Erick Kaufman, MD
    Medical Director

Ready to Move from Wix to HubSpot?

Keep the website you've invested in. Build a system that can grow with it.

Get a free Wix to HubSpot migration assessment to understand what needs to move, what can be improved, and how to protect your SEO before making the switch.

Get My Free Migration Assessment

Relatable? We should definitely talk.

All that we’ll cover when we speak:

  • How to measure and multiply the ROI of your HubSpot investment
  • How can you integrate systems to eliminate data silos and make HubSpot the Single source of truth for your GTM teams
  • Your current GTM motions and future roadmap
  • Challenges that you face with your HubSpot
  • What would "wins" look like for you
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