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Why KPI Alignment Matters in Sales and Marketing

A company's revenue growth and several other success parameters are mainly interconnected with the efficiency of its sales and marketing teams....

Measuring Content Production Efficiency in B2B Marketing

“What gets measured gets improved!”- Neil Sharma, leadership coach and author.

Content Strategy Tools: Topic Clusters and Pillar Pages

Many companies still speculate and experiment in order to rank their content on Google’s not so transparent algorithm. However, there are a few...

What Buyer Personas Mean for Your Marketing

You may have encountered the term ‘buyer persona’ many times… but do you know what it means? And even if you do, are you using these profiles to...

How to Effectively Use AI in Increasing Productivity of Sales, Marketing, & Service

The AI revolution is here, and HubSpot is no exception. Whether it's increasing sales or marketing productivity, AI for RevOps plays a crucial role....

Strategic Selling with Miller Heiman’s process.

Contemporary sales focus heavily on fostering enduring connections, a concept that becomes increasingly vital when navigating big accounts, numerous...