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No Shortcuts. Just a Proven Contentful to HubSpot CMS Migration
This isn't a quick export. We break down the migration in clear phases
Understand your existing CMS landscape.
- Review themes, templates, and custom page structures
- Identify plugin-driven functionality and dependencies
- Audit forms, tracking scripts, and third-party tools
- Assess SEO performance, rankings, and indexed URLs
- Define what should be retained, replaced, or improved
Replace plugin-heavy setups with native CMS components
- Translate native CMS themes into HubSpot templates and modules
- Redesign layouts to reduce reliance on custom code
- Define global sections for navigation and shared elements
- Plan a clean URL structure and redirect strategy
- Align CMS structure with future content needs
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Validate the approach before full-scale migration
- Set up a HubSpot CMS sandbox or staging environment
- Build core templates and commonly used modules
- Migrate a sample set of pages and blog posts
- Test content editing, SEO metadata, and internal links
- Lock migration patterns before production work
Rebuild the site without WordPress overhead
- Recreate page layouts using HubSpot CMS modules
- Migrate blog content, pages, and media assets
- Rebuild forms and lead capture flows natively
- Implement analytics, consent, and tracking scripts
- Run continuous QA throughout execution
Ensure stability, search parity, and performance
- Verify content accuracy and layout consistency
- Validate SEO elements and redirect coverage
- Test forms, notifications, and CRM routing
- Check responsiveness across devices
- Optimize speed and page performance
Hand over a site that’s easy to manage
- Train teams to publish and update content confidently
- Document templates, modules, and workflows
- Set roles, permissions, and governance standards
- Provide post-launch support and monitoring
- Decommission WordPress hosting and plugins
Full-Stack Sitecore to HubSpot CMS Migration
We transition your Sitecore architecture content models, workflows, personalization logic, integrations, and data layers into a streamlined HubSpot CMS environment built for CRM-native automation and marketing-led execution.
Our Frequently Asked Questions
The cost to migrate from Sitecore to HubSpot CMS typically ranges between $12,000 and $40,000 depending on the number of templates, pages, integrations, and personalization features used in the existing Sitecore setup. Enterprise Sitecore websites often include complex content structures and integrations that require careful architectural mapping during migration.
A Sitecore to HubSpot CMS migration usually takes between 6 and 16 weeks depending on site size, number of templates, and complexity of integrations. Enterprise websites with multiple content types, personalization rules, or multilingual architecture require additional planning and quality assurance.
Companies migrate from Sitecore to HubSpot CMS to simplify website management, reduce development dependency, and integrate marketing operations directly with CRM data. HubSpot provides a marketer-friendly CMS environment while maintaining strong integration with automation, analytics, and revenue systems.
Yes, SEO rankings can be preserved during Sitecore to HubSpot migration when URL structures, metadata, internal linking, and redirect mappings are carefully implemented. A structured migration process ensures search engine indexing remains stable and page authority is retained.
Yes, Sitecore pages, content items, media assets, and structured content fields can be migrated to HubSpot CMS. During migration, content is mapped to HubSpot templates, modules, and structured components to maintain long-term scalability.
Yes, Sitecore personalization capabilities can often be recreated in HubSpot using smart content, CRM-based segmentation, and behavioral triggers. These features allow marketers to personalize website experiences based on lifecycle stage, audience segments, or user behavior.
Yes, Sitecore templates and presentation layers typically need to be rebuilt in HubSpot CMS. This allows the website to use HubSpot’s structured templates and reusable modules while improving usability for marketing teams.
Yes, existing integrations such as CRM connections, analytics platforms, marketing tools, and APIs can be rebuilt or reconnected during migration. These integrations are configured and validated during development and QA phases to ensure seamless operation.
Yes, many organizations redesign their website during Sitecore to HubSpot migration. Instead of replicating the legacy design, companies often implement modern templates, improved UX, and scalable content systems within HubSpot CMS.
Common risks include incomplete content mapping, broken redirects, metadata loss, and integration failures. These risks are mitigated through detailed discovery, structured data mapping, template rebuilding, and thorough testing before launch.
Here's a quick case study :)
As a solo marketer, I needed a team that could not only set up the technical side of things but also help me think strategically—OneMetric delivered on all fronts. They completely revamped our HubSpot CRM and marketing automation, making it possible for me to work more efficiently and focus on the bigger picture. Their guidance in shifting towards an ABM strategy has been invaluable, allowing us to tailor our marketing more effectively. From creating a sleek newsletter design to building out insightful reporting, they’re always thinking ahead. If you’re looking for a dedicated, hardworking team to level up your marketing efforts, OneMetric is your go-to!
Julie Taylor
Head of Marketing
Relatable? We should definitely talk.
All that we’ll cover when we speak:
- Opportunities to increase the ROI of your HubSpot investment
- Your current GTM motions and future roadmap
- Challenges that you face with your overall revenue stack
- Missed revenue opportunities due to gaps in your funnel
- What would "wins" look like for you?
