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No Shortcuts. Just a Proven Kentico to HubSpot CMS Migration
This isn't a quick export. We break down the migration in clear phases
Understand your existing CMS landscape.
- Review themes, templates, and custom page structures
- Identify plugin-driven functionality and dependencies
- Audit forms, tracking scripts, and third-party tools
- Assess SEO performance, rankings, and indexed URLs
- Define what should be retained, replaced, or improved
Replace plugin-heavy setups with native CMS components
- Translate native CMS themes into HubSpot templates and modules
- Redesign layouts to reduce reliance on custom code
- Define global sections for navigation and shared elements
- Plan a clean URL structure and redirect strategy
- Align CMS structure with future content needs
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Validate the approach before full-scale migration
- Set up a HubSpot CMS sandbox or staging environment
- Build core templates and commonly used modules
- Migrate a sample set of pages and blog posts
- Test content editing, SEO metadata, and internal links
- Lock migration patterns before production work
Rebuild the site without WordPress overhead
- Recreate page layouts using HubSpot CMS modules
- Migrate blog content, pages, and media assets
- Rebuild forms and lead capture flows natively
- Implement analytics, consent, and tracking scripts
- Run continuous QA throughout execution
Ensure stability, search parity, and performance
- Verify content accuracy and layout consistency
- Validate SEO elements and redirect coverage
- Test forms, notifications, and CRM routing
- Check responsiveness across devices
- Optimize speed and page performance
Hand over a site that’s easy to manage
- Train teams to publish and update content confidently
- Document templates, modules, and workflows
- Set roles, permissions, and governance standards
- Provide post-launch support and monitoring
- Decommission WordPress hosting and plugins
Full-Stack Kentico to HubSpot CMS Migration
We transition your Kentico architecture content types, workflows, integrations, and personalization logic into a modular HubSpot CMS environment aligned directly with CRM automation and lifecycle data.
Our Frequently Asked Questions
The cost to migrate from Kentico to HubSpot CMS typically ranges between $10,000 and $30,000 depending on the number of templates, pages, integrations, and custom modules in the existing Kentico setup. Larger enterprise websites with complex workflows or multilingual content require deeper redevelopment during migration.
A Kentico to HubSpot CMS migration usually takes between 5 and 14 weeks depending on the size of the website and structural complexity. Sites with custom modules, advanced workflows, or multiple content types may require additional planning and testing phases.
Companies migrate from Kentico to HubSpot CMS to simplify website management and connect their website directly to marketing automation and CRM systems. HubSpot provides a more marketer-friendly environment while still supporting advanced integrations and scalable content architecture.
Yes, SEO rankings can be preserved during Kentico to HubSpot migration if URL structures, metadata, internal links, and redirects are implemented correctly. A structured migration process helps maintain search engine visibility and prevents traffic loss.
Yes, Kentico pages, content items, images, and media assets can be migrated to HubSpot CMS. During migration, content is mapped to HubSpot templates and modules to maintain a clean structure and long-term scalability.
Yes, many Kentico marketing features such as forms, email workflows, and lead capture tools can be replaced using HubSpot’s native CRM and marketing automation capabilities. This often simplifies the overall technology stack for marketing teams.
Yes, Kentico templates and page layouts usually need to be rebuilt as HubSpot templates and reusable modules. This ensures the website can take advantage of HubSpot’s drag-and-drop editing and marketer-friendly CMS architecture.
Yes, integrations such as CRM systems, analytics tools, and third-party APIs can be rebuilt or reconnected during migration. These integrations are validated during development and testing to ensure they function correctly after launch.
Yes, many companies choose to redesign their website while migrating from Kentico to HubSpot CMS. Instead of replicating legacy layouts, the migration is often used to introduce modern templates, improved UX, and conversion-focused page structures.
Common risks include incorrect redirect mapping, metadata loss, broken integrations, and inconsistent template rebuilding. These risks are mitigated through detailed discovery, content mapping, template development, and thorough testing before launch.
Here's a quick case study :)
As a solo marketer, I needed a team that could not only set up the technical side of things but also help me think strategically—OneMetric delivered on all fronts. They completely revamped our HubSpot CRM and marketing automation, making it possible for me to work more efficiently and focus on the bigger picture. Their guidance in shifting towards an ABM strategy has been invaluable, allowing us to tailor our marketing more effectively. From creating a sleek newsletter design to building out insightful reporting, they’re always thinking ahead. If you’re looking for a dedicated, hardworking team to level up your marketing efforts, OneMetric is your go-to!
Julie Taylor
Head of Marketing
Relatable? We should definitely talk.
All that we’ll cover when we speak:
- Opportunities to increase the ROI of your HubSpot investment
- Your current GTM motions and future roadmap
- Challenges that you face with your overall revenue stack
- Missed revenue opportunities due to gaps in your funnel
- What would "wins" look like for you?
