Be Data-driven with our Guide on Reporting in HubSpot
Turn your CRM data into actionable insights that accelerate growth and optimize GTM execution.
What’s Inside the Guide?
This is your roadmap for using HubSpot reporting as a strategic lever. By turning data into decisions.
Why Reporting is Key to Scaling Growth
If your dashboards aren’t driving weekly GTM conversations, you’re missing out.
How Reporting Breaks (And What to Fix)
Misaligned pipelines, fragmented metrics, and disconnected teams can all sabotage your reporting.
RevScore™ Lens for World-Class Reporting
Dive deep into metrics that matter with RevScore™ framework, designed to assess your GTM maturity.
Get Reporting Right in HubSpot
From defining metrics to building dashboards, we lay out a clear process to create reporting systems.
After reading this guide, you will be able to:
Use reporting as your guide for GTM motions as you will know:
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Streamline Your Reporting Process
Build dashboards that your teams actually use, not just pretty visuals that gather dust.
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Align Metrics to Drive Action
Define success metrics across teams so that your reporting aligns with business goals and leads to measurable action.

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Optimize Attribution and Forecasting
Gain insights into pipeline performance, accurately forecast revenue, and allocate resources effectively.
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Leverage Data to Scale
Use reporting as a growth lever, not just a data collection tool, so that your reporting accelerates decision-making.