Integrating Looker Studio with HubSpot

We connect Looker Studio and HubSpot so your reports and CRM metrics live side-by-side and can be embedded into HubSpot pages and dashboards.

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A Structured Approach to Your Looker Studio and HubSpot Integration

This isn’t a plug-and-play connector. We break the integration into clear phases. No assumptions, no shortcuts, and no hidden gaps.

Phase 1: Discovery & Alignment

Phase 2: Data & Process Mapping

Phase 3: Architecture & Design

Phase 4: Sandbox Build & Pilot

Phase 5: Production Rollout & Validation

Phase 6: Training, Support & Optimization

Yes, I Want This!

Phase 1: Discovery & Alignment

Understand business goals, system dependencies, and what success looks like.

Stakeholder interviews across Sales, Marketing, Service, Ops, IT
Audit [Your Platform] and HubSpot configurations, API availability, scopes, and event models
Identify use cases: sync, trigger, enrich, embed (examples: Gmail to HubSpot logging, ChatGPT actions, order updates, ticket routing)
Define system of record per entity and field (HubSpot vs [Your Platform])
Capture compliance and security needs: PII handling, data residency, access control
Prioritize “must integrate” vs “optional” flows
Finalize scope, constraints, and success criteria

Phase 2: Data & Process Mapping

Blueprint how data and workflows move across tools.

Map entities and properties: contacts, users, messages, tickets, orders, products, events
One-way vs bi-directional rules, update precedence, and conflict handling
Lifecycle and status mapping: lead and deal stages, ticket states, subscription states, order states
Workflow alignment: assignment, SLAs, notifications, approvals, AI prompts and actions
Activity design: what gets written to the HubSpot timeline (emails, chats, calls, notes, events)
Validation rules and data quality guardrails

Phase 3: Architecture & Design

Create a reliable, scalable integration foundation.

Choose approach: native app, marketplace connector, iPaaS, or custom API
Authentication and permissions: OAuth scopes, key management, least privilege
Real-time vs batch sync: webhooks, polling schedules, throughput planning
Reliability: idempotency, retries, exponential backoff, dead-letter queues
Observability: logs, metrics, alerting, runbooks, error triage
Rate-limit strategy and pagination
Solution diagrams and sequence maps reviewed with stakeholders

Phase 4: Sandbox Build & Pilot

Prove the integration safely before scale.

Configure sandbox or test tenants in Your Platform and HubSpot
Connect middleware or custom services with sample secrets and scopes
Pilot a golden dataset and key flows:
- Example: Gmail email → HubSpot contact timeline, ticket creation, AI draft response in ChatGPT
- Example: Shopify order → HubSpot deal update and customer lifecycle change
Validate mappings, timelines, and automations
Run failure scenarios and recovery tests
Capture pilot feedback and finalize go-live checklist

Phase 5: Production Rollout & Validation

Launch with confidence and minimal disruption.

Stage rollout by object, team, or region
Activate sync for priority entities and events
Validate counts, values, and associations against acceptance criteria
UAT with business owners; confirm reporting and attribution
Monitor health dashboards, error queues, and latency
Document rollback and hotfix procedures

Phase 6: Training, Support & Optimization

Drive adoption and keep the integration healthy.

Role-based training and quickstart guides for admins and end users
Playbooks for common tasks and troubleshooting
Monitoring dashboards for sync health and data quality
Governance for changes: new fields, new apps, new prompts
Quarterly optimization to expand use cases and reduce manual work

What Does Integration Deliver?

Integration moves Looker Studio reports, charts, and connectors into HubSpot reporting so you can visualize CRM and cross-platform data together.

Complete CRM Integration : Looker Studio ↔ HubSpot Reporting Integration

Complete Integration Success: Reports, charts, and visualizations sync into HubSpot reporting and embeds

Our Frequently Asked Questions

Is Google Data Studio the same as Looker Studio?

Yes. Google Data Studio has been rebranded as Looker Studio. This integration supports both names and ensures existing Data Studio reports continue to work while pointing to Looker Studio as the current brand.

How does the Google Data Studio (Looker Studio) and HubSpot integration sync data without storing it externally?

The integration embeds or surfaces report data using the reporting connectors and secure API links. Source data stays with connectors and Looker Studio; HubSpot receives the rendered metrics and embeds—no third-party storage of raw source data is required.

How long does a Data Studio–HubSpot integration take to set up?

Most setups take 1–3 hours depending on the number of reports and connector configurations.

Can I choose which reports or visualizations sync?

Yes. You can embed specific reports, pages, or charts and choose which metrics are surfaced in HubSpot dashboards.

Does the integration support bi-directional syncing?

Reports are read and displayed in HubSpot; direct bi-directional data syncing of source datasets is handled at the source connector level rather than through the report embed.

Will historical report context remain available after the rebrand?

Yes. Existing Google Data Studio reports (now Looker Studio) remain accessible; the integration supports historical report access and embeds during and after the rebrand.

Can new HubSpot reporting fields be created to store metric outputs?

Yes. The integration can create properties or fields to capture rendered metrics if you choose to persist them in HubSpot records.

Does the integration support embedded report refresh schedules?

Yes. Looker Studio refresh schedules and connector refresh settings control how fresh the visuals are when embedded in HubSpot.

How is pricing calculated for this integration?

Pricing depends on report volume, connector complexity, and whether you persist metrics into HubSpot records.

Is post-integration support available for the rebrand and reports?

Yes. Support includes migrating report references, updating embeds, and ensuring Looker Studio reports remain connected and refreshing correctly in HubSpot.

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