Integrating [Your Platform] with HubSpot

We bring [Your Platform] and HubSpot together so everything just works. Your data, messages, and workflows stay in sync. And you get clarity and consistency without complexity.

OneMetric

A Structured Approach to Your [Your Platform] and HubSpot Integration

This isn’t a plug-and-play connector. We break the integration into clear phases. No assumptions, no shortcuts, and no hidden gaps.

Phase 1: Discovery & Alignment
Phase 2: Data & Process Mapping
Phase 3: Architecture & Design
Phase 4: Sandbox Build & Pilot
Phase 5: Production Rollout & Validation
Phase 6: Training, Support & Optimization
Phase 1: Discovery & Alignment

Understand business goals, system dependencies, and what success looks like.

  • Stakeholder interviews across Sales, Marketing, Service, Ops, IT
  • Audit [Your Platform] and HubSpot configurations, API availability, scopes, and event models
  • Identify use cases: sync, trigger, enrich, embed (examples: Gmail to HubSpot logging, ChatGPT actions, order updates, ticket routing)
  • Define system of record per entity and field (HubSpot vs [Your Platform])
  • Capture compliance and security needs: PII handling, data residency, access control
  • Prioritize “must integrate” vs “optional” flows
  • Finalize scope, constraints, and success criteria
Leveraging data
Phase 2: Data & Process Mapping

Blueprint how data and workflows move across tools.

  • Map entities and properties: contacts, users, messages, tickets, orders, products, events
  • One-way vs bi-directional rules, update precedence, and conflict handling
  • Lifecycle and status mapping: lead and deal stages, ticket states, subscription states, order states
  • Workflow alignment: assignment, SLAs, notifications, approvals, AI prompts and actions
  • Activity design: what gets written to the HubSpot timeline (emails, chats, calls, notes, events)
  • Validation rules and data quality guardrails
Solving Data intake
Phase 3: Architecture & Design

Create a reliable, scalable integration foundation.

  • Choose approach: native app, marketplace connector, iPaaS, or custom API
  • Authentication and permissions: OAuth scopes, key management, least privilege
  • Real-time vs batch sync: webhooks, polling schedules, throughput planning
  • Reliability: idempotency, retries, exponential backoff, dead-letter queues
  • Observability: logs, metrics, alerting, runbooks, error triage
  • Rate-limit strategy and pagination
  • Solution diagrams and sequence maps reviewed with stakeholders
Clarity Driven Attribution
Phase 4: Sandbox Build & Pilot

Prove the integration safely before scale.

  • Configure sandbox or test tenants in Your Platform and HubSpot
  • Connect middleware or custom services with sample secrets and scopes
  • Pilot a golden dataset and key flows:
    • Example: Gmail email → HubSpot contact timeline, ticket creation, AI draft response in ChatGPT
    • Example: Shopify order → HubSpot deal update and customer lifecycle change
  • Validate mappings, timelines, and automations
  • Run failure scenarios and recovery tests
  • Capture pilot feedback and finalize go-live checklist
Building efficient
Phase 5: Production Rollout & Validation

Launch with confidence and minimal disruption.

  • Stage rollout by object, team, or region
  • Activate sync for priority entities and events
  • Validate counts, values, and associations against acceptance criteria
  • UAT with business owners; confirm reporting and attribution
  • Monitor health dashboards, error queues, and latency
  • Document rollback and hotfix procedures
Solving for alignment with sales
Phase 6: Training, Support & Optimization

Drive adoption and keep the integration healthy.

  • Role-based training and quickstart guides for admins and end users
  • Playbooks for common tasks and troubleshooting
  • Monitoring dashboards for sync health and data quality
  • Governance for changes: new fields, new apps, new prompts
  • Quarterly optimization to expand use cases and reduce manual work
Bring clarity

What Does Integration Deliver?

Integration is about unifying, not just connecting APIs. When [Your Platform] and HubSpot talk to each other, silos disappear. Integration with HubSpot brings all your customer activity, automation, data, reporting, and workflows into HubSpot, giving you one timeline, trusted insights, and scalable growth without the chaos.

Migration Process

Looking to integrate AI into your HubSpot?

You can get a head start with our 30-Day HubSpot AI Guide

Our Frequently Asked Questions

Switch uses a secure, direct cloud-to-cloud transfer process. Data never resides on external servers. Only schema and metadata are temporarily read for mapping. All transfers occur over encrypted Salesforce and HubSpot APIs, ensuring full compliance with enterprise-grade security standards.

Standard migrations take 2–6 hours depending on the size of your CRM. Smaller data sets may finish within 1–2 hours, while enterprise migrations with custom objects, workflows, and assets may extend beyond 6–8 hours. Our phased execution minimizes downtime by allowing core functions to remain active.

Yes. Switch supports selective record migration. You can filter data by contact owner, lifecycle stage, record type, date range, or any custom field. This ensures that only the most relevant and valuable records move into HubSpot, keeping your CRM lean and actionable.

Delta Migration ensures that any changes made in Salesforce during the migration window are captured and transferred. After the initial full migration, Delta Migration syncs only new or updated records. This keeps HubSpot perfectly in sync with Salesforce until your team fully transitions.

Yes. Switch maintains all relationships, including account-to-contact links, deal ownership, activity logs, and custom object associations. This guarantees that workflows, reports, and dashboards in HubSpot function without manual re-linking post-migration.

Yes. Switch automatically detects Salesforce custom fields and can recreate them in HubSpot. For complex use cases, Switch also supports creation of custom objects in HubSpot. Mapping can be automated or fine-tuned manually for accuracy.

Yes. Our white-glove service includes full project management, pre-migration planning, test migrations, post-migration QA, and training. This option is ideal for enterprises with multi-team dependencies or highly customized Salesforce setups.

Pricing is based primarily on the volume of records (contacts, companies, deals, activities) and the inclusion of advanced services such as asset migration or onboarding. You only pay for the components you choose to migrate.

Yes. Asset migration covers workflows, templates, reports, and dashboards. These assets are adapted and re-created in HubSpot where feasible, ensuring your marketing and sales teams maintain continuity without having to rebuild everything from scratch.

Yes. We provide structured onboarding covering automation setup, reporting, user permissions, and process adoption. Our consultants ensure your team is confident and productive in HubSpot immediately after migration.

Here's a quick case study :)

Julie Taylor

As a solo marketer, I needed a team that could not only set up the technical side of things but also help me think strategically—OneMetric delivered on all fronts. They completely revamped our HubSpot CRM and marketing automation, making it possible for me to work more efficiently and focus on the bigger picture. Their guidance in shifting towards an ABM strategy has been invaluable, allowing us to tailor our marketing more effectively. From creating a sleek newsletter design to building out insightful reporting, they’re always thinking ahead. If you’re looking for a dedicated, hardworking team to level up your marketing efforts, OneMetric is your go-to!

Julie Taylor

Head of Marketing

Confidencial

Relatable? We should definitely talk.

All that we’ll cover when we speak:

  • Opportunities to increase the ROI of your HubSpot investment
  • Your current GTM motions and future roadmap
  • Challenges that you face with your overall revenue stack
  • Missed revenue opportunities due to gaps in your funnel
  • What would "wins" look like for you?
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