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Mapping The Buyer Journey - Why and How?

The term buyer journey has become a hot favorite across different fields of marketing for quite some time now. Well, there are different ideas of...

Sales Enablement - The Bridge Between Marketing and Sales

Marketing and sales are two very important aspects of any successful business concern and both need to be functioning in tandem for maximized...

Achieving Marketing ROI with HubSpot

It is worth noting that in the past, customers using HubSpot have grown their business 5x higher than conventional outbound marketing. However, there...

Step-By-Step Guide To The Perfect Marketing Action Plan

Building a business from scratch is never easy. However, what's tougher is growing that business by spreading its message. That's where marketing...

How to Automate Association Labels in HubSpot

Efficiency and precision are the prerequisites to seamless revenue operations. Revenue teams relying on HubSpot drive efficiency and precision to...

Why KPI Alignment Matters in Sales and Marketing

A company's revenue growth and several other success parameters are mainly interconnected with the efficiency of its sales and marketing teams....

How to Use Nurture Workflows in HubSpot

Long-term nurture workflows are basically sequences of contact that are planned to run over a longer period of time. Before we dive into the details,...

How to Build a Go To Market Strategy Using Data

Recent conferences on data and market analysis held worldwide have revealed newer innovations in market strategies, especially Data-Backed...

Measuring Content Production Efficiency in B2B Marketing

“What gets measured gets improved!”- Neil Sharma, leadership coach and author.