Growtomation is now OneMetric.

Talk to Us
Talk to Us
×
Every week, 4,000+ teams grow their revenue with our HubSpot case studies, automation blueprints, and proven sales workflows.
logo-tsc-dark-alt-1

How The Staging Company Turned Underperforming Google Ads Into a 6× Revenue Channel in Just 3 Months

X

 increase in qualified leads

%

decrease in customer acquisition cost

X

revenue growth from Google Ads

logo-tsc-dark-alt

What you’ll learn

  • Structure PPC campaigns for scalable growth
  • Increase lead quality through funnel-focused targeting
  • Retain lost prospects using strategic retargeting

What you’ll need

  • An underperforming Google Ads account
  • Lack of campaign structure and targeting hygiene
  • Willingness to optimize campaigns for revenue, not just clicks

Good Budget, Bad Results For The Staging Company 

The Staging Company helps realtors, builders, and pro stagers sell homes faster through high-impact furniture rental and staging. Their promise is simple: make every listing show-ready, without the operational mess.


They had been running Google Ads for months. The budget was there, and clicks were also coming in. But the leads were inconsistent, hard to qualify, and often not ready to buy.


Before they spent any more on ads, they were looking for clarity. So they brought us(OneMetric) in to rebuild the funnel from the ground up and bring some clarity with results.

Why the Pipeline Stayed Quiet

 

Campaign structure collapsed everything into one track

Every audience like realtors, builders, and pro stagers was shown the same campaign. Same keywords, same ad copy, and same landing page.

As no one got a message that felt specific to them. The campaign couldn’t optimize by intent. And when performance dropped, there was no way to tell why or which part was actually underperforming.

Sales kept getting leads they couldn’t qualify, and marketing had no answers.

No negative keywords meant money burned on junk

The account had no negative keyword list in place. This meant Google was showing ads for irrelevant searches like “free staging tips” or “cheap DIY furniture hacks.” These clicks cost real money.

Every day, the budget was being spent on people who were never going to become customers. And worse, many of them filled out forms.

That created another layer of waste: sales had to sift through a pile of bad leads, one by one, just to find someone worth talking to.

Conversions were being tracked, but not trusted

The account was set up to treat every action the same. Someone clicking a button, submitting a general inquiry, or requesting a full consultation were all logged as “conversions.” But not all conversions were valuable.

This made the results look better than they were. The dashboard showed plenty of activity, but most of it wasn’t turning into sales.

No retargeting meant lost leads stayed lost

If a qualified visitor clicked the ad but didn’t fill out the form, they were gone. There were no reminders or a second shot.

Because there was no retargeting set up, and no nurture sequence to catch interest before it cooled. Good-fit prospects were walking away after one visit because no one followed up.

 

What We Fixed to Turn the Funnel Around

Splitting campaigns to match how buyers actually think

We first broke one ad campaign into three separate campaigns, each with its own keywords, ads, and budget. Now every message was tailored, and we could track spend by buyer type to see exactly what was working for each audience.
 
There was no more keyword overlap and no more one-size-fits-all traffic. Each campaign had a clear job and a clean signal.
 

Rewrote the ads and landing pages to focus on value

The original copy talked only about services or what The Staging Company offered. But that doesn’t connect with the audience.  We rewrote the messaging around outcomes: faster sales, easier listings, and less stress for agents. The new landing pages also matched the tone of the ads. So when someone clicked, they didn’t feel a disconnect, they got exactly what they expected.

That consistency lifted both conversion rate and lead quality.
 

Retargeting to bring back high-fit visitors

Not everyone fills out a form on their first visit. So, we set up retargeting campaigns to bring them back with follow-up offers and reminders. We also added a nurture sequence in HubSpot to stay in touch with visitors who showed interest but weren’t ready to book yet.
 
Now, high-intent leads that would’ve been lost stayed in motion and often came back to convert later.
 

Negative keywords to stop wasting budget

We reviewed a year’s worth of search terms and saw the problem clearly. The ads were triggering on irrelevant searches like “cheap furniture DIY” and “free staging ideas.” We built a negative keyword list to block them. The junk traffic stopped overnight, and spam submissions dropped.
 
Sales started seeing cleaner leads, and the budget finally went to the right people.
 

Conversion tracking to reflect what actually matters

Earlier, every form submission used to count as a conversion, no matter how low-intent.
 
So, we separated soft actions from high-value ones like “Book Consultation” or “Request Quote.” This helped the algorithm learn what success looked like.
 
It also gave the team real insight into what campaigns were bringing in revenue and not just clicks.

 

Results Once the System Started Doing Its Job

The changes didn’t just clean up the campaigns. They changed how the team thought about paid traffic. And the numbers tell the full story:

7.5× more qualified leads
More leads came in, but more importantly, the right leads came in. Campaigns spoke to specific buyers, and form submissions reflected that.
Sales started seeing leads they actually wanted to talk to and they closed faster.

67% drop in cost to acquire a customer
By cutting out irrelevant clicks and junk traffic, the same budget started going further.
The sales team wasn’t wasting time on leads that didn’t fit. Fewer dead ends meant fewer wasted hours and a lot less money spent to win each deal.

6× return on ad spend
Once the algorithm had real conversion signals, performance lifted on its own. There was no budget change, but there were more customers because of the better structure.

Google Ads attribution grew from 7% to 44% of total revenue
Before the fix, Google Ads barely showed up in revenue reporting. Afterwards, it became a top contributor.

If you're also spending on paid ads but still not seeing qualified leads or real pipeline, maybe it’s not the traffic but the system behind it.

[Let’s build such funnel for you →]

Read More Case Studies