How To “Show Up” In Conversational Marketing

In a recent INBOUND conference by HubSpot, the central theme was the importance of ‘showing up.’ 

‘Showing up’ may sound simple, but many companies fail to retain their customers and meet their marketing goals by failing to reach out to their clients promptly. We will discuss how merely ‘showing up' can make a massive difference to your company. 

What is meant by ‘showing up’ in Conversational Marketing?

It is what it is: It means showing up and being available when leads or site visitors want to talk and know more about the product. This is a strenuous and boring job, but for once, sit back and reflect on how this can help your company grow and be relevant in the market.

The importance of ‘showing up’ will shock you. At the recent conference, HubSpot Vice President of Marketing Jon Dick shared something interesting: even HubSpot missed out on almost half of potential sales meetings due to their reps failing to show up.

More precisely, an opportunity to arrange an introduction meeting was missed since the sales department could not determine which representative should contact a prospect. If one of the world's top marketing and sales companies can falter, it could also apply to your company.

Fortunately, an extensive range of new tools, products, and services are available to assist you in showing up promptly and effectively. The first step in this process is to ensure that you provide convenient and easy-to-use methods for individuals to contact you.

A Comfortable Way to Connect

The most obvious and necessary step is ensuring your visitors can approach you. The days of just setting up an inbound call centre and publicizing your phone numbers are long gone. You need to do more. Quite a few people still prefer communication via text messages, while some might call the number present in your email signature. But, if you want to be visible, you need to focus on omnichannel communication so visitors can contact you through your website or chatbots. You can find a lot of tools in HubSpot CRM that will guide you through the process of connecting. Let’s take a look at some of these contact options:

Website

• Does your website have an automated chatbot or a live chat option?
• Can clients book an appointment session through your website?
• Do you have a contact page that is easily accessible?
• Does your website have a working phone number and a working info@ or hello@ email address?
• Does your website have a mailing list?
• Are the CTAs on your website appropriately placed?

Social Media

• Do you have an online presence on all the major social media platforms (Facebook, LinkedIn, X, YouTube, Instagram, Pinterest)?
• Does your profile have an email address and a phone number?

Review Sites

• Does your profile have a direct link to your website?
• Are you available on major sites like Google Business Profiles or Yelp (for B2C companies) and Capterra or AppExchange (for B2B companies)

If you are confused about your listings, you can use Yext to ensure that they have proper and relevant information.

To Conclude…

You are bound to face problems while running your business, but you have to remain consistent with your efforts and smart with your approach. No matter what happens, always remind yourself that your company's success depends on your visibility and expertise. Show up whenever your customers or potential partners want to talk. Focus on the one thing that you can control, and that’s showing up .