Our client operates in the digital solutions sector, offering specialized services in digital marketing expertise. With a focus on strategic marketing advice and implementation of cutting-edge digital tools, they hold a prominent position in the industry.
The client faced a challenging situation when their marketing manager, an in-house HubSpot expert, went on maternity leave, leading to a gap in both strategic guidance and technical expertise in HubSpot management.
Initiating a detailed strategy workshop to ensure alignment with the client’s goals, and implementing an agile retainer model to provide flexible support hours, adaptable to the client’s changing requirements.
Key initiatives were executed as part of our solution:
Conducted a thorough SEO project encompassing a site migration audit, keyword research, on-page optimization, and ongoing performance tracking.
Handled PPC and paid social campaigns to drive focused marketing efforts.
Utilized a combination of Google Ads, LinkedIn, BrightEdge SEO, and SEMrush to meet the client’s digital marketing objectives.
The initiatives resulted in notable achievements:
Achieved a 71% rise in total monthly sessions, enhancing the client’s online presence.
Attained first-page ranking on Google for 234 keywords, significantly improving the client’s search engine visibility.
Recorded a 63% increase in monthly new contacts, widening the client's reach and customer base.
Successfully managed the marketing manager’s maternity leave coverage, website migration, and implementation of various campaigns.