OneMetric Case Studies

WordPress to HubSpot CMS Migration Case Study: 3,000+ Pages in 30 Days

Written by Akshay Sharma | Apr 7, 2026 3:24:55 PM

A Fortune 500 subsidiary approached OneMetric
to move 3,000+ pages from WordPress to  
HubSpot CMS in 30 days 

183 modules. 800+ dynamic pages. Phase 1 live in 30 days.

   
Client Tata Communications, a subsidiary of a Fortune Global 500 conglomerate. Global digital infrastructure company operating across 190+ countries.
CMS Migration 3,000+ page WordPress site → HubSpot CMS Enterprise
Scope 183 drag-and-drop modules · 800+ dynamic pages · Membership portal · HubDB architecture · Salesforce and 6sense integration
Phase 1 Go-Live 30 days

Why Tata Communications Needed a WordPress to
HubSpot CMS Migration

Tata Communications sells enterprise solutions across cloud, connectivity, IoT, media, and cybersecurity.
They compete with Cisco, Verizon, and NTT for global enterprise buyers.

Their WordPress website had 3,000+ content assets. It looked enterprise-grade. Operationally, it was stuck.

  • Developer-dependent publishing. Every page change required an engineering ticket.
    Marketing couldn't ship without a sprint cycle.
  • Zero CRM visibility. Pageviews tracked in analytics. Nothing flowed to Salesforce.
    Sales was blind to buyer behavior.
  • No personalization. Same static experience for every visitor regardless of segment, intent, or lifecycle stage.
  • No content structure. Thousands of assets. No governed content model. No dynamic rendering.
    Exactly the kind of gap HubSpot Content Hub solves.
  • Fragile front-end. Custom layouts stacked over years. Any change risked breaking something else.


A company competing at Fortune 500 level, running a website that couldn't keep up.

How OneMetric Approached the HubSpot
CMS Development

Not a redesign. A full re-architecture. 3,000+ page WordPress ecosystem rebuilt into a governed,
CRM-native HubSpot CMS platform.

Phase 1: Go-Live (30 Days)

Core site migrated to HubSpot CMS Enterprise by a dedicated team of HubSpot CMS developers.

  • 183 drag-and-drop modules built for marketing to ship pages without dev tickets
  • 6-breakpoint responsive system tested from 1199px down to 320px
  • SEO-first migration with single H1 per page, semantic structure, metadata, alt text, and
    full redirect mapping.
  • Zero layout-shift guarantee across all module combinations

Phase 2: HubSpot Content Hub and Membership Portal (60 Days)

Static content turned into a structured, scalable system.

  • 800+ dynamic pages powered by HubDB. Case studies, eBooks, webinars rendered from structured data.
  • Membership portal with sign-up/sign-in, gated content, customer dashboards, user-data associations
  • Content recommendation engine surfacing relevant assets to complex ICPs from 3,000+ resources
  • Salesforce and 6sense integrations feeding CRM data and intent signals natively into HubSpot CMS

Phase 3: Governance and Scale (3-4 Months)

The system made fully marketer-owned. Final step in eliminating engineering dependency from
HubSpot website development.

  • Advanced theme controls. Spacing, alignment, fonts, colors editable from the page editor.
    Zero hardcoded styles.
  • Dynamic theme selector. Branding applied automatically at the page level.
  • CMS training. Internal teams trained to operate and extend HubSpot CMS independently.
  • Ongoing HubSpot CMS development support. New modules, templates, and use-case builds
    on a continuous basis.

Why HubSpot CMS Over WordPress

This WordPress to HubSpot CMS case study shows why HubSpot was the right call for enterprise.

WordPress (Before) HubSpot CMS Enterprise (After)
Fragmented stack. WordPress + GA + separate CRM + forms + personalization tools. Single platform. CMS, CRM, analytics, automation natively connected.
Every page change required a developer. Marketing publishes via drag-and-drop. 183 governed modules.
No CRM integration. Website blind to pipeline. Every interaction enriches Salesforce via native HubSpot sync.
Content stored as static pages. Structured content in HubDB. 800+ pages rendered dynamically.
Personalization required custom plugins. CRM-native personalization by lifecycle stage, ICP, and behavior.
Manual SEO management. Built-in SEO recommendations, structured data, redirect management.

WordPress handles publishing. HubSpot CMS handles publishing and revenue intelligence in one system.

What Made This Different

CRM-native by design. CMS and CRM under one roof. Every form fill, download, and page visit enriches
the contact record in real time.

Structured content, not static pages. HubDB turns content into data. Add a case study,
it renders everywhere it should. No HubSpot CMS developer needed.

183 governed modules. Marketing assembles any page from tested, responsive components.
No dev tickets. No broken layouts. No design drift.

Built for scale, not just launch. Permission controls, template enforcement, module constraints.
The system gets stronger as more teams publish.

Before → After

Before After
Dev sprint required for every page change Marketing publishes independently via drag-and-drop
3,000+ assets with no content model Structured HubDB architecture powering 800+ dynamic pages
Zero CRM integration Every interaction enriches Salesforce via native sync
Static experience for all visitors Content recommendation engine by ICP and intent
Fragile front-end that broke on changes 183 governed, responsive modules. Zero layout-shift.

Who This HubSpot CMS Migration Service Is For

  • Enterprises migrating from WordPress to HubSpot. 100+ pages, complex content models,
    SEO equity to protect.
  • Companies considering a HubSpot website redesign. Need modular HubSpot web design that scales,
    not just a new skin.
  • Marketing teams dependent on developers. Looking for a HubSpot CMS migration agency
    that builds for self-service.
  • HubSpot CRM customers whose website runs on a disconnected CMS.
  • Teams evaluating HubSpot Content Hub. Want to see enterprise-scale
    implementation in action.

 
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