| Client | Tata Communications, a subsidiary of a Fortune Global 500 conglomerate. Global digital infrastructure company operating across 190+ countries. |
| CMS Migration | 3,000+ page WordPress site → HubSpot CMS Enterprise |
| Scope | 183 drag-and-drop modules · 800+ dynamic pages · Membership portal · HubDB architecture · Salesforce and 6sense integration |
| Phase 1 Go-Live | 30 days |
Tata Communications sells enterprise solutions across cloud, connectivity, IoT, media, and cybersecurity.
They compete with Cisco, Verizon, and NTT for global enterprise buyers.
Their WordPress website had 3,000+ content assets. It looked enterprise-grade. Operationally, it was stuck.
A company competing at Fortune 500 level, running a website that couldn't keep up.
Not a redesign. A full re-architecture. 3,000+ page WordPress ecosystem rebuilt into a governed,
CRM-native HubSpot CMS platform.
Core site migrated to HubSpot CMS Enterprise by a dedicated team of HubSpot CMS developers.
Static content turned into a structured, scalable system.
The system made fully marketer-owned. Final step in eliminating engineering dependency from
HubSpot website development.
This WordPress to HubSpot CMS case study shows why HubSpot was the right call for enterprise.
| WordPress (Before) | HubSpot CMS Enterprise (After) |
|---|---|
| Fragmented stack. WordPress + GA + separate CRM + forms + personalization tools. | Single platform. CMS, CRM, analytics, automation natively connected. |
| Every page change required a developer. | Marketing publishes via drag-and-drop. 183 governed modules. |
| No CRM integration. Website blind to pipeline. | Every interaction enriches Salesforce via native HubSpot sync. |
| Content stored as static pages. | Structured content in HubDB. 800+ pages rendered dynamically. |
| Personalization required custom plugins. | CRM-native personalization by lifecycle stage, ICP, and behavior. |
| Manual SEO management. | Built-in SEO recommendations, structured data, redirect management. |
WordPress handles publishing. HubSpot CMS handles publishing and revenue intelligence in one system.
CRM-native by design. CMS and CRM under one roof. Every form fill, download, and page visit enriches
the contact record in real time.
Structured content, not static pages. HubDB turns content into data. Add a case study,
it renders everywhere it should. No HubSpot CMS developer needed.
183 governed modules. Marketing assembles any page from tested, responsive components.
No dev tickets. No broken layouts. No design drift.
Built for scale, not just launch. Permission controls, template enforcement, module constraints.
The system gets stronger as more teams publish.
| Before | After |
|---|---|
| Dev sprint required for every page change | Marketing publishes independently via drag-and-drop |
| 3,000+ assets with no content model | Structured HubDB architecture powering 800+ dynamic pages |
| Zero CRM integration | Every interaction enriches Salesforce via native sync |
| Static experience for all visitors | Content recommendation engine by ICP and intent |
| Fragile front-end that broke on changes | 183 governed, responsive modules. Zero layout-shift. |
How long does a WordPress to HubSpot migration take? Depends on scale.
Tata Communications (3,000+ pages, 183 modules): Phase 1 live in 30 days.
Typical B2B migration of 50-200 pages: 4-8 weeks.
Will we lose SEO rankings during the migration? Not if architected correctly.
Full redirect map, semantic structure preserved, every page validated against an SEO checklist before go-live.
Do we need HubSpot CMS Enterprise or Professional? Enterprise unlocks partitioning, custom objects,
membership gating, and advanced personalization. For 100+ pages and multiple publishing teams,
Enterprise is the right tier.
Can our marketing team manage the site without developers? That's the point.
Every module is drag-and-drop editable with governed design constraints.
Your team ships pages without breaking anything.
How is this different from a standard HubSpot web development agency? Most agencies build pages.
We build systems. Modular CMS architecture, HubDB-powered content, CRM-native signal capture,
governance frameworks. The difference shows at month 6.
Do you only handle WordPress to HubSpot migrations? No. We also run Webflow to HubSpot migrations,
Sitecore, Drupal, and other legacy CMS platforms. Same approach: SEO preservation, modular HubSpot
website design, CRM-native architecture.
Where can I find more HubSpot migration case studies? This is our most comprehensive
WordPress to HubSpot CMS migration example. We also publish HubSpot CMS case studies across CRM migration,
ABM, and RevOps.
Planning a CMS migration? We'll scope yours. Timeline, architecture, risk, integration requirements.
→ Book a HubSpot CMS Consultation
OneMetric is an Elite HubSpot Partner and B2B HubSpot CMS agency. HubSpot website design, HubSpot CMS development, HubSpot website migration. 450+ customers · 800+ onboardings · Global Partner of the Year.